By Emily Richett
Beer City USA will once again host foodies and beer lovers from all over Michigan and the country to celebrate Cool Brews. Hot Eats. in Grand Rapids, Michigan. The second annual event runs from February 17 to March 1 at more than 50 restaurants and breweries in the Grand Rapids area. Cool Brews. Hot Eats. encourages talented local chefs and master brewers to collaborate, creating beer-infused dishes using beer as an ingredient, or meals with complementary beer pairings. The event returns after a successful launch in 2013 with participating businesses reporting a 20-60 percent sales increase during the event.
“While the inaugural event in 2013 was a very successful venture for us and those who participated, we expect an even better outcome in 2014,” says Doug Small, president and CEO of Experience Grand Rapids. “The Grand Rapids area beer scene has thrived over the past year and with that, our ever popular dining scene continues to tempt foodies from throughout the region; together, these two cultures collide to give even the most experienced beer aficionado and most discriminating culinary fans a wonderful experience.”
Cool Brews. Hot Eats. blends craft beer and fantastic food- two things that make Grand Rapids a popular destination. Thousands of visitors are expected to travel to Grand Rapids during the two-week long event and many will celebrate at Beer Week and the sold-out 9th Annual Winter Beer Festival on February 22. Visitors can also plan a self-guided craft beer tour on the Experience GR website’s “Beer Page” to experience why Grand Rapids was named one of the Top 10 Best Vacation Cities for Beer Lovers.
“Grand Rapids continues to evolve as a city that is being recognized as a destination that caters to a wide range of visitor interests,” says Doug Small, president and CEO of Experience Grand Rapids. “Events such as ArtPrize attract nearly half a million visitors annually. In addition, we have a celebrated earth-to-table restaurant scene, an award-winning craft beer culture, vibrant art and cultural communities and easy access to the beautiful shores of Lake Michigan. This gives our destination a vibe that is usually reserved for much larger cities.”
For a list of all the participating restaurants and menus:
http://www.experiencegr.com/events/brews-eats/
Craft beer tour map:
http://www.experiencegr.com/things-to-do/tours/beer/
