2020 Metro Cruise cancelled, WKTV moves forward with Dream Wheels show

By Joanne Bailey-Boorsma
joanne@wktv.org

WKTV Community Media does plan to broadcast and live stream its Dream Wheels classic car show in August. (WKTV)

While the 2020 Metro Cruise has been cancelled this year, auto car enthusiasts still will be able to enjoy a host of classic cars as WKTV Community Media will be broadcasting its popular Dream Wheels classic car show in August.

The Wyoming-Kentwood Chamber of Commerce announced today that due to the COVID-19 pandemic, it has made the decision to cancel the 28th Street Metro Cruise for 2020.

The event was scheduled to take place for its 16th consecutive year on Aug. 21-22 on the 13-mile long stretch of 28th Street from Grandville to Cascade Charter Township. The central hub of the event takes place at Rogers Plaza in Wyoming, which features the famous Collector Car Row, local bands, event merchandise and more.

“While it is very unfortunate the pandemic has affected our society and events in so many ways, WKTV Community Media is committed to helping to keep the home fires for Metro Cruise burning,” said WKTV General Manager Tom Norton. “We’ve been in the planning stages for the televised coverage of Metro Cruise for the last few months and will be shifting to a live and streamed classic car program for 2020.”

Dream Wheels has become a popular attraction during Metro Cruise hosting a number of rare cars and popular favorites. Norton said plans for this year’s show will again focus on lots of car classics.

“At this stage, we can say that the program will feature many classic vehicles from the region, but without general public attendance,” Norton said. “We encourage everyone to stay with WKTV Journal to get more updates on the program as they develop and we heartily encourage everyone to continue to follow all rules and guidelines so we can see the COVID pandemic in the rear view mirror.”

Metro Cruise was started in 2005 to help drive traffic to 28th Street after M-6 was opened. (WKTV)

Started in 2005 to help drive business to the 28th Street corridor when the M-6 highway system opened on the south end of Grand Rapids, the Metro Cruise has become a known and loved West Michigan’s premiere car event. The Metro Cruise typically draws more than 275,000 people annually from across the United States and includes approximately 15,000 vehicles such as hot rods, low riders, muscle cars, performance cars, classics, antiques and motorcycles, in additional to numerous live events. 

“This event has become a community tradition, and we always look forward to welcoming car lovers from around the country into our communities each year,” said Bob O’Callaghan, president and CEO the Wyoming-Kentwood Area Chamber of Commerce. “While it appears our state may begin to gradually reopen this summer, the event still poses a potential high risk of spreading COVID-19 in our community and beyond. 

“Out of an abundance of caution, the Chamber agreed it cannot risk a second wave of infection in a state that already has experienced enough loss. This was an extremely difficult decision for the Chamber to make, but the right one in light of health concerns for our community.”

The event is planned to return Aug. 20-21, 2021. For more information on the event, visit 28thstreetmetrocruise.com.

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