By K.D. Norris
WKTV Contributor
The stated requirements to apply for admission to local small business incubator SpringGR’s 250 Project are deceptively simple: “entrepreneurs who are grossing annual sales of at least $100,000, have an additional employee besides themselves, and have been in business for two years.”
The program’s goals, however, are much deeper than simply helping small businesses grow from that $100,000 annual sales to $250,000. The goals are to lessen business inequity for owner/operators of color, to share successful business IQ and best practices with wider audiences, and to support the general community through the success of small businesses.
“The 250 Project was specifically designed for business owners of color,” said Jermale Eddie, director of business growth at SpringGR. “Several years ago, research was done around two questions: How many small businesses are there in the greater Grand Rapids Area grossing at least $250,000 annually? (And) How many of those are owned by people of color?
“The answer to that first question was over 11,000 small business. The answer to the second question was 70 or less than one percent. SpringGR decided to create a program to address the second question, so to walk alongside business owners of color who desire to grow their business to the $250,000 mark and beyond.”
The next 250 Project program, schedule for July, is currently accepting applications, with a deadline of June 23 and with a cost of participation of $250. Interested entrepreneurs can apply here.
Passion for business, community
While there are some “business” requirements to fully utilize the 250 Project, a “passion” for their business and their community is also important.
“Of course, passion for their business product and/or service is a must,” Eddie said. But “one of the many attributes of many small businesses is that they tend to hire local, purchase products and ingredients locally and know many of their customers/clients on a first name basis. … Overall, I believe that entrepreneurship is very good for our community.”
Brian Chandler, CEO of Chandler Inspections and a 250 Project alumni, knows community interaction is key to his business.
“Chandler Inspections slogan is ‘preparing home buyers to become better home owners,’ in saying that we ensure all home buyers of the communities we service do exactly that,” Chandler said. “If it wasn’t for the realtors, lenders and most importantly the home buyers of the community there simply wouldn’t be a Chandler Inspections.”
Learning, mentoring for success
Eddie is not only focused on helping other small businesses through his work at SpringGR, he is also a local small business owner of Malamiah Juice Bar.
“Being in business for almost 10 years has been a great vehicle for me to learn and experienced business ownership,” Eddie said. “When I started my business, I had to fend for myself as it applied to the ‘How To’s’ of starting a food/beverage business.
“SpringGR, as an organization, started shortly after I launched my business and over the years, they (now I can say WE) continue to evolve the various levels of programming to stay relevant with the needs of each entrepreneur who comes through the doors.”
Participants in 250 Project’s 6-month program will walk away with a three-year growth plan designed exclusively for their business. And for many, their business is impacted immediately.
“As a new business owner, SpringGR provided a foundation for me to build my business,” said Raquel Lindsay, owner of Sparkle & Shine Cleaning Services. “I learned a lot of basics, such as my ideal client, how to pitch, how to figure out my break even point, who my competitors are and my competitive edge.
“The 250 Project provided me the opportunity to meet with and network with businesses owners who are scaling their businesses and to participate in a CEO group that met regularly to hold one another accountable to the things we were learning.”
Chandler echos Lindsay’s assessment.
“The 250 project challenged and allowed myself and Chandler Inspections to truly think outside of the box and to fully maximize our services,” Chandler said. “If it weren’t for SpringGR, I would not have left my nine-to-five job as quickly and efficiently as I did.”
About SpringGR
Launched in 2014, SpringGR is an “entrepreneurial training program” in Grand Rapids which provides training, mentoring, and networking opportunities for “aspiring entrepreneurs from neighborhoods with few entrepreneurial opportunities to develop a thriving business,” according to supplied material. Since its launch in 2014, almost 900 participants have completed the program.
While the cost of participating in the 250 Project program is $250, SpringGR states that the program cost represents “only a portion” of the program’s tuition cost. The rest is subsidized by Spring GR and the DeVos Family Foundations, founded by members of the DeVos family. For more information on SpringGR visit here.
