By Woodland Mall
deborah@wktv.org
Vancalbergh will lead Woodland Mall’s marketing efforts to enhance the visitor experience, promote special events and spotlight retailers in her new role as marketing manager. She will also manage social and digital media efforts to grow engagement through various online platforms.
Vancalbergh brings a variety of marketing and hospitality experience to her new role with West Michigan’s leading retail destination. Prior to joining Woodland Mall, she worked with the Great Lakes Loons in the hospitality and events division, engaging in customer relations and facilitating special events. Prior to that, she was a marketing and events intern with American 1 Event Center, where she planned, hosted and managed events and assisted with social media management.
“We’re delighted to welcome Kennedy to our leadership team,” said PREIT Vice President of Marketing Lisa Pellicciotta. “Kennedy brings a history of proven success in marketing and event management. I am confident she will be a key player as we continue to distinguish Woodland Mall as the region’s premiere shopping, dining and entertainment destination.”
Vancalbergh holds a bachelor’s degree in marketing and entrepreneurship and a master’s degree in business administration from Northwood University. Originally from Jackson, Vancalbergh now resides in Rockford.
In addition to its wide variety of retailers and restaurants, Woodland Mall offers a children’s play area, free cell phone charging stations and many free events for all ages to enjoy year-round. More information is available at ShopWoodlandMall.com.
