Area residents get first look at proposed Division Avenue improvements

After almost a year of collecting information, The Rapid will release the final report of the Division United project. (WKTV)

By Joanne Bailey-Boorsma
joanne@wktv.org


It has been months of work but this Thursday, the proposed transportation and development improvements for the Division Avenue corridor will be released to the public.

The Rapid, in partnership with the cities of Grand Rapids, Kentwood, and Wyoming, will host two Virtual Town Hall meetings Thursday, one at 11 a.m. and the second at 6 p.m., to provide residents with an update on the final phase of the Division United project.

“This has been a very unique and an incredible example of the great work our communities can do together with the right partnerships and approach,” said Nick Monoyious, planning manager at The Rapids. “These virtual town hall meetings will provide an informative summary of plans for Division Avenue and will give anyone interested a chance to ask questions and provide feedback.”

In 2014, The Rapid launched the Silver Line, which was looked at as a catalyst for potential economic ground development leading into the downtown area. The Silver Line runs along Division Avenue from 60th Street in Cutlerville to the Medical Mile/Grand Rapids Community college loop.

However, the economic investment did not come, noted Bill Kirk, a business affairs specialist for The Rapid. The Rapid sought and received a Federal Transportation Administration grant that was about $900,000. The cities of Grand Rapids, Kentwood, and Wyoming, all of which have parts of Division Avenue within their boundaries, contributed about $25,000 each with the grant monies and contributions used to fund a study to find ways to improve affordable housing options, business opportunities, and neighborhood conditions in the corridor without losing much of the diversity that is part of the Division Avenue, Kirk said.

For more than a year, the project has focused on gathering input from community members, business owners, and city officials along with reviewing current building ordinances for the area, and hosting events that showcased possible public improvements.

There are lot of different elements to the final project, said City of Kentwood Economic Development Coordinator Lisa Golder. There are several key elements to the proposal such as incremental improvements, stabilizing the area so those who live and work there benefit from the redevelopment, maintaining the diversity of Division Avenue and providing public improvements to create a more walkable community.

“This is not something that is going to happen over night,” said City of Kentwood Community Development Director Terry Schweitzer.

Golder added that there will be a lot for the cities to review in regards to recommendations to code changes. The cities of Wyoming and Kentwood worked together to create a form-based code for the portion of Division Avenue in the two cities. The code is designed to allow a variety of development from large projects such as the CityLine Apartments project near 52nd Street and Division Avenue to the redevelopment of the property at 4253 S. Division, which will be the home of the new coffeehouse, The Stray Cafe.

“We are excited to welcome The Stray Café to Wyoming and are looking forward to their grand opening this summer,” said Wyoming Director of Planning and Economic Development Nicole Hofert. “Their investment in the corridor exemplifies the type of development we are striving to attract. Business owners and investors will have an easy-to-use set of tools and strategies provided in the Division United Plan as they invest in our community.”

In fact, The Stray Cafe is an example of incremental developments, where one or two lots are redeveloped versus several lots, Schweitzer said. He added that the City of Kentwood has had success with several developers who specialize in redevelopment of small lots and interest is growing for projects along Division Avenue.

“During the process, we have definitely seen more interest on what could be done along the corridor,” Schweitzer said.

It is the hope that Thursday’s virtual meetings will help to spur on that interest by presenting highlights of the improvement plan, which focuses on the section of Division from Wealthy Street to 60th Street. Each session will be live translated into Spanish and Vietnamese. 

In addition to the town hall meetings, draft plans, how-to-videos and a comment form are available on the project at divisionunited.org.

The Virtual Town Hall session will be available via Zoom and The Rapid’s Facebook page.

For the Zoom 11 a.m. meeting, click here.

For the Zoom 6 p.m. meeting, click here

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