By Joanne Bailey-Boorsma
joanne@wktv.org
Just a year old, The Pink Lounge, Dry Salt Therapy, has developed a following as it is the only dry salt therapy lounges in Kent County. Owned by local entrepreneur Jessica Ann Tyson, who also owns The Candid Yam, a restaurant featuring Southern comfort food, and JA PR, which helps with the annual Miss Metro Cruise competition, The Pink Lounge is at 3105 Broadmoor Ave., SE.
Name of business: The Pink Lounge, Dry Salt Therapy
What is your business? We use the proven scientific research of salt from nature to aid in wellness of the mind, body and soul.
How long has your business been operating? We will soon be coming upon our first year anniversary.
How did your business get started? My teenage daughter told me about how other cultures embraced the science of salt, specifically from the Himalayan mountains and the Dead Sea of Jordan. Upon further research and studies, I became so impressed with the many health benefits. I truly believe that creating this type of business was going to be a game changer …. to have a place where people could ‘unplug’ and feel respite in such a busy world.
Why did you decide to locate your business in the Wyoming/Kentwood area? Kentwood is a great vibrant community. I feel fortunate to live in a place where doing business feels easy and feels supported in so many ways.
What has been the greatest challenge for your business? COVID definitely has not been kind to many and many are afraid to get out. The Pink Lounge is a rare gem as one of the only salt spas in this immediate area of Kent County. Those who know of the science or have experienced us benefit from us being here – especially during COVID and beyond.
What is the most popular product/item at your business? People absolutely LOVE bringing their employees or family members to a special private VIP session we call a Salt N Sip! They have the salt spa all to themselves to eat on salt bricks, make their own bath/soaking salt to take home and experience total rest and relaxation, leaving the stress behind.
What is a Wyoming/Kentwood business you like to visit during your free time? We have three other businesses so free time is at a premium – LBVS! During our ‘free time’ we like to support other businesses. It’s the law of reciprocity!
Hopes for 2021: The Pink Lounge wants to be able to do what everyone else wants to do – be open for business! We hope that people will be in a place to feel comfortable resuming their ‘normal activities’ soon!
