By Deborah Reed

WKTV Managing Editor

deborah@wktv.org

Over 200,000 square feet of RVs and a dozen West Michigan RV dealers representing over 100+ lines descended upon DeVos Place in Grand Rapids last weekend, Jan. 18-21.

Grand Rapids Camper, Travel & RV Show – Michigan’s largest RV and family vacation show – offered visitors hundreds of RV options and accessories, as well as campgrounds and travel destinations. Children’s activities, a pancake breakfast and free seminars rounded out the event.

Detroit residents Chris and Kate Ahlgren were among thousands who came to look at available RV options.

Dreaming big

When asked why they chose to attend the GR Show, Kate said they were looking to “keep up on current trends so when it is time to buy, we know what’s out there.”

Current owners of a 2012 Rockwood Signature Ultralight 35-foot travel trailer, the Ahlgrens have decided it is time for an upgrade.

Frequent campers during the spring through fall months, the Ahlgrens and their four children have been dedicated campers for 16 years. Beginning with a tent and then borrowing a pop-up camper (“That is not for us!” said both Ahlgrens simultaneously), the couple moved on to a small travel trailer, finally purchasing the Rockwood in 2012.

Though the Rockwood is holding up well, the Ahlgrens are looking to move into a fifth wheel RV.

Why a fifth wheel?

“I was looking for the flexibility to sleep lots of different people in lots of different combinations,” said Kate, adding that they can have upwards of 10 people or more camping with them at one time.

Chris liked the ease and safety of a fifth wheel. “Fifth wheels are easier and safer to tow because of the hitch point,” said Chris. “The pivot point moves versus your bumper. so they’re easier to back in and tow.

“And they’re safer because it’s a more solid connection versus just a two-inch ball.”

The small things matter

While at the Show, the Ahlgrens found an RV that “checked all the boxes” in a 41-foot Alliance Paradigm 380MP fifth wheel.

What helped check all of those boxes, the Ahlgrens said, were small things that Alliance took into consideration that most other RV companies do not.

And a lot of those “small things” revolved around Alliance’s choice to focus on communication and relationships with their customers versus simply following the latest trend.

“It all goes back to what’s best for our retail customers,” said Ben Swathwood, Alliance Regional Sales Manager. “Before we built a single unit, we crowdsourced from full-time RVers.

“We’re not just throwing stuff at the wall to see what sticks and making changes later. We’re really taking our cues from them.”

And what was important to customers were high-quality parts and pieces, and a need for more efficiency. This increased the number of Alliance menu options available to retailers.

“That’s been revolutionary for us, to have that relationship,” said Swathwood. “And then our independence, being privately owned, allows us to say: This is what we’re going to do.”

Paradigm shows some of these customer-driven adjustments in several areas. Four flush slide-outs, large pass-through storage areas, dual power gas and electric water heaters, shut-off valves at every plumbing fixture, Azdel Onboard composite sidewalls, PVC roof material with a life-time warranty, fully functional windows, hardwood cabinetry, hardwired switches, and no carpet or floor vents were a few items on that list.

“We don’t use any Bluetooth technology,” Swathwood added. “We don’t have any tablets, so you don’t have to worry about connectivity issues.

“What happens if you can’t connect to that tablet? What happens if that tablet breaks?”

“Just listen…”

The pillars of Alliance, Swathwood said, are: “Do the right thing, customer-obsessed, and then a relentless improvement on our side from the ground up. All of those things go back to that point of, let’s just listen.”

Chris and Kate Ahlgren appreciate that attention to detail and listening ear. For the Ahlgren family, camping is more than a cheap way to have a vacation.

“It’s time spent with our family with a whole lot less distractions,” said Kate, mentioning work, house chores and electronics as examples.

“Originally, when we started camping, the rule was no electronics,” said Kate. “We didn’t allow our kids to have them while camping. Our kids were outside and playing in the woods and building forts.”

And even though the Ahlgren’s trailer has a television, they do not use it.

“I couldn’t even tell you if my TV antenna goes up on the trailer,” Chris said with a shrug.

The Ahlgrens were pleased to find new options for campgrounds and details on towing equipment, though a larger number of accessory vendors in 2025 would be welcomed.

For more information on 2024 events/expos at DeVos Place, click here.

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