For the love of cars: Metro Cruise marks 15 years

By Joanne Bailey-Boorsma
joanne@wktv.org

You sometimes hear it said that America’s love affair with cars peaked in the 1960s and has since started to fade. Anyone who believes that has probably not ventured a trip down 28th Street during the annual Metro Cruise, because if they had, they would be quick to discover that America’s love affair with cars is stronger than ever.

Started 15 years ago by the Wyoming-Kentwood Area Chamber of Commerce to encourage businesses and patrons to travel the “Sunset Strip of Grand Rapids,” the annual event has become a two-day car extravaganza with more than 100,000 people attending. This year’s Metro Cruise is Friday and Saturday Aug. 23 and 24, and it’s packed with more to do and see, according to organizers.

New this year will be a 4 p.m. Official Cruise along 28th Street. (WKTV)

“The stars are the cars,” as Chamber President /CEO Bob O’Callaghan likes to say. There will definitely be plenty of cars with the Main Event, located at Rogers Plaza, 972 28th St. SW, featuring nearly 400 stationary collector cars, which does not count the cars that will be cursing 28th Street or featured at other business along the road such as Berger Chevrolet.

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Berger Chevrolet, 2525 28th St. SE, again will be hosting its All GM Show on Saturday, Aug. 24. The free event, which is open to the public, will feature NHRA drag racer and 2017 NHRA Drag Racing Series Top Fuel dragster champion Brittany Force and her father, drag racer John Force.

WKTV Community Media will produce a one-hour special live broadcast at Metro Cruise scheduled to air at 7 p.m. on Friday, Aug. 23, on WKTVLive.org as well as on WKTV Comcast Cable Channel 25 and AT&T U-Verse Channel 99, and, later on demand at WKTV.org.

There are a host of activities taking place at The Main Event located at Rogers Plaza: Those activities include:

A Blind Donut Taste Test is at 10 a. m. Saturday. The first 100 people will get the opportunity to blind taste test donuts from Wyoming’s Marge’s Donut Den and Kentwood’s Cindy’s Donuts and Ice Cream and then tell judges which donut they felt was the best.

Dynamometer, or Dyno, will return, allowing cars to rev up to more than 160 mph. There is a fee to participate in the Dynamometer. Visit 28thStreetMetroCruise.com for more information.

Metro Cruise Tours is new this year. Five different times at the Main Event at Rogers Plaza, an expert in the car world will be leading walking tours down Collector Car Row. The tour, which is free, is an opportunity to see some very special cars, meet the owners, and hear their stories.

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Official Cruise Time is another new addition. Any collector car owner participating in the 2019 Metro Cruise is invited to participate in the official Cruise, which is at 4 p.m Saturday. Cars may enter or exit anywhere along 28th Street as there is no lead car. The goal, according to organizers, is to create a one- to two-hour concentration of collector cars along 28th Street.

The final round for the Miss Metro Cruise contest will take place at 2 p.m. Saturday at the Main Event stage. The field of contestants was whittled down at the June preliminaries to 10 finalists who will compete on Saturday for the title of 2019 Miss Metro Cruise.

The final round of the Miss Metro Cruise contest takes place at 2 p.m. on Saturday. (WKTV)

Also at the Main Event will be 26 food vendors, including 16 food trucks, 35 local vendors, and official Metro Cruise souvenirs. There also will be music featuring five area bands. On Friday will be Flexadecibel (funk soul, rock) and Onager (rock, pop, country), and on Saturday will be Stolen Horses (country), La Aria del Ritmo (Latin) and Azz Izz (pop, R&M, Top 40). Activities at the Main Event at Rogers Plaza are from 4 – 10 p.m. Friday, Aug. 23, and 9 a.m. – 9 p.m. Saturday, Aug. 24.

Through a partnership with The Rapids, there will be a free shuttle service. The shuttle will pick up and drop off attendees at the Wyoming High School, 1350 Prairie Parkway, and the Wyoming library, 3350 Michael every 20 to 30 minutes during the peak times on Friday, Aug. 23 and Saturday, Aug. 24.

There are other Metro Cruise-related activities happening on Thursday, Aug. 22, as well. The Cascade Metro Cruise Warm Up, Cascade Road and 28th Street, will feature more than 200 cars, a live DJ, food vendors, and activities for the children. This event runs from 4:30 – 8:30 p.m.

Also, the Blessing of the Cars, at Wesley Park United Methodist Church, 1150 32nd St. SE. The event runs from 6-7 p.m. More than 100 show cars are expected. No registration is required.

For more about this year’s Metro Cruise, visit 28thstreetmetrocruise.com or follow the Facebook Page, Metro Cruise.