By Ford International Airport
The Gerald R. Ford International Airport Authority, in collaboration with its marketing and advertising partner, Extra Credit Projects, has taken over billboards all around town — and wants you to find them all.
In a strategic effort to promote its 30+ nonstop destinations, the Airport Authority has launched The GRReat Billboard Hunt, a four-week event to encourage the community to embark on a quest to “find” all the destinations they can travel to nonstop from the Gerald R. Ford International Airport.
To join the experience, which runs from January 22 through February 18, download Goosechase from the app store. Create an account and use code “GRR2024” to access the event, where you can start completing missions. Each mission encourages participants to snap photos of billboards, from Atlanta to Washington D.C., to earn points and win prizes, including a $300 flight voucher, destination collection apparel, limited-edition Airport socks and more.
“We are utilizing traditional media in more nontraditional ways,” said Haley Abbas, marketing and communications manager for the Ford International Airport Authority. “Through this strategy, we’ve combined out-of-home advertising with a fun and creative interactive experience, connecting with our community while promoting our nonstop flights.”
To learn more about The GRReat Billboard Hunt, including contest rules, instructions, prizes and more, visit grr.org/jointhehunt.
