Metro Cruise, looking east for cruise extension and more exposure, partners with Woodland Mall

Bob O’Callaghan, President/CEO of the Wyoming-Kentwood Area Chamber of Commerce, talks about the chamber’s Metro Cruise expanding out to a second location in 2021, at the Woodland Mall.

By K.D. Norris

ken@wktv.org

People who have a history of cruising with the 28th Street Metro Cruise know it once extended from Cascade to Wyoming, with Woodland Mall a good middle point turnaround for some.

Bob O’Callaghan, President/CEO of the Wyoming-Kentwood Area Chamber of Commerce, the hosting organization of the Metro Cruise, would like to see those days return.

But this year, just having the event extend its footprint and have a presence at Woodland Mall is a big step in the right direction.

“Woodland (Mall) has been an endpoint for a lot of folks going east,” O’Callaghan said to WKTV. “We are trying to get more people in Cascade, or whatever, doing events that go all the way, the full 13 miles. But at this point Woodland has been a great way to do that.”

The 28th Street Metro Cruise officially kicks-off Friday, Aug. 27, at 4 p.m., at its usual and main location at Rogers Plaza in Wyoming, and will continue Saturday, Aug. 28.

Rogers Plaza mall parking lot in Wyoming is always a focal point for the 28th Street Metro Cruise. (WKACC)

As in past years, the Rogers Plaza mall parking lot will feature food trucks and concessionaires, hundreds of collector cars, a kid’s entertainment area, a community awards ceremony, the crowd-favorite Miss Metro Cruise competition finals, live music on the Metro-Main Stage, and the popular Dynamometer car testing area where attendees can see cars rev up to 160 mph. (For more information and schedule of events visit 28thstreetmetrocruise.com.)

But at the second Main Event site, located on the off 28th Street at Woodland Mall, on Saturday, Aug. 28, from 11 a.m. to 7 p.m., will feature a wide array of collector, sports, and antique cars. It will also feature multiple food vendors including local food trucks, and official Metro Cruise merchandise.
 

“The good thing about this event here at Woodland Mall is that it is an opportunity for some of the folks in Cascade, Ada, who usually drive down to Rogers Plaza but don’t want to, have a closer venue,” O’Callaghan said. “We’ll have a lot of folks come into see the cars, and we’ll have a lot of folks just want see what it is. … It is a great opportunity for people to come in, park, look at the cars, and have a good time.”

O’Callaghan also expressed gratitude to the management of Woodland Mall for working with the Metro Cruise — “We are glad to have them be part of this for this year and hope it grows.”

And Woodland Mall is happy to be part of the festivities.

“We are looking forward again to welcoming the 28th Street Metro Cruise to Woodland Mall,” Mikia Ross, interim senior marketing director for Woodland Mall, said to WKTV. “In addition to providing shoppers and guests with an excellent selection of shopping, dining and entertainment offerings, we also host many free events and programs for the community to enjoy year-round. … Metro Cruise is one of many events we’ve been grateful to be a part of again this year to bring the West Michigan community together.”

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