By Anna Johns
WKTV Intern
Thanksgiving day is just around the corner and the Kent County Health Departments’ new campaign urges families to stay home this holiday season.
The “I love you so” campaign will run on local TV and radio stations, cable networks, print and digital platforms, including local minority-owned outlets, through the end of the year. The campaign is built on the message “I love you SO I’m staying home,” Though this is a tough message they urge residents to make their health and the health of the families the top priority this holiday season.
Thanksgiving will look a bit different this year, instead of gathering in person, the Kent County Health Department suggests that gatherings take place virtually. As shown in their campaign, families can meet virtually as they share their Thanksgiving meals virtually allowing for a safe holiday.
Though it may be difficult to not see loved ones during the holiday season, it is also important to protect them from the spread of the coronavirus, according to Kent County Health officials and Michigan Governor Gretchen Whitmer, who spoke during a press conference on Nov. 19. Currently, Kent County is seeing more than 500 new coronavirus cases each day, the Kent County Health Department reported. Over the past eight weeks, there have been ten times as many cases and local positivity rates are at the highest they have ever been since the start of the pandemic.
“This really is a ‘tough love’ message for our community,” said Kent County Health Department director, Dr. Adam London. “We all want to get together to celebrate with family and friends, but those gatherings are the perfect places for the virus to spread.
“We are asking everyone to make their own health and the health of their loved ones their top priorities this holiday season.”
The “I love you so” campaign is in partnership with Spectrum Health, Mercy Health Saint Mary’s, and Metro Health. As cases continue to rise there has been tremendous stress on hospitals and health care providers.
“This is a difficult moment,” said Josh Leffingwell, partner at Well Design Studio, the agency that led the creative development of the campaign. “There is so much emotion tied to telling someone you love that you’re not going to join them for a holiday celebration. We wanted to give people the language to use with their friends and family. It’s a simple message: ‘I love you so much that I’m willing to miss our holiday gathering to help keep us all safe.’”
The $250,000 public education campaign, funded with CARES Act dollars, launches with Thanksgiving-themed ads across all media this week. The new ads will launch before the December holidays and will run through the end of the year.
