New local business focuses on African-American hair, beauty products

Owners Adrian Wiley (left) and Lydia Thomas (right) recently opened Queens Hair & Beauty Supply, located at 2035 28th St. SE. (Photo courtesy of Rich Photography)

By Meochia Nochi Thompson
Community contributor

Photos by Rich Photography

Can I just say, “Whew, there is plenty of magic in the air!”

Walking into Queens Hair & Beauty Supply, located at 2035 28th St. SE, Unit K, is like a breath of relief. First of all, how often is it that you come across a black-owned beauty supply business in Grand Rapids? It was like the owners, Adrian Wiley and Lydia Thomas, knew exactly what was wanted and very much needed.

Although there are products for almost anyone, it’s a store that understands how to deal with black hair, skin, beauty and psyche from beginning to end. When you walk in the first thing you hear is great music flowing through the speaker, which puts the shopper at further ease because it feels like home. You notice right away the store is clean. Then you’re greeted with a warm and welcoming “Hello” by one of the many helpers walking throughout the store.

The aisles are spacious giving you ample room to walk around and browse the products without feeling closed in or rushed. There are familiar brands that are popular for black hair and skin. Queens offers everything from barrettes and sunglasses to hair dyes, cosmetics and weaves.

Knowledgeable staff are all around to assist with any questions and even offer helpful recommendations, some based off personal experience. Products are placed neatly on the shelves and everyone seems very friendly and patient.

It creates a sense of pride and accomplishment for men and women of color. Even if you don’t find everything you need, you’re moved to buy something just to show love and support.

Queens Hair & Beauty Supply is clean, neat and has spacious aisles. (Photo courtesy of Rich Photography.)

Queens not only sells products, they have found a unique and uplifting way to give back to the community, which is very important when it comes to African-Americans. Space is provided in the front of the store for aspiring entrepreneurs to showcase their business on Saturday mornings for a minimal fee.

Queens Hair & Beauty Supply definitely will have women of color straightening their crowns and walking a little taller with its attentiveness and quality products. The store’s prices are compatible and customer service is impeccable.

As more products become available and business picks up, it will be interesting to see how much magic Queens Hair & Beauty Supply will really produce!

Although there are products for almost anyone, Queens Hair & Beauty Supply is a store that understands how to deal with black hair, skin, beauty and psyche from beginning to end. (Photo courtesy of Rich Photography.)

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