By Philip Janowski, WKTV Contributing Writer
High-quality moviegoing experiences — in sight, sound and all-reclining seats — will soon be coming to Woodland Mall as Phoenix Theatres has announced it will be opening its planned 14-screen complex on the mall’s south side in April.
The recently installed vertical marquee, spelling out PHOENIX, is sure to show moviegoers the way.
The marquee, composed of more than 200 light bulbs, was designed with a classical 1920s and ’30s style in homage to the Chicago Theatre, Jordan Hohman, local executive, recently told WKTV during a backstage tour. The building overall carries a refined art deco style that makes “going to the movies” special again, honoring “tradition” while still providing a “new, modern experience.”
“The theatre can’t just be a ‘box’. You really have to have some character, a face to this business,” Cory Jacobson, owner of Phoenix Theatres, said.
The location is expected to open to the general public Thursday, April 14, after special opening events early that week.
Construction is progressing rapidly, with carpeting almost completely fitted and reclining seats added on the daily. At the location there will be four large, three mid-sized, and seven small auditoriums. And, management says, those 14 screens at this location will be the most screens of any Phoenix Theatres location, and will be the 50th screen of the Michigan-based company.
“Like celebrating a fiftieth wedding anniversary,” Jacobson said.
Phoenix Theatres will screen films utilizing the powerful Dolby Atmos sound system, making for some of the highest cinema sound quality in the country, Hohman said.
From above, numerous speakers shape sound moving throughout the room. Below, subwoofer speakers in every seat bring the frequency of film audio directly to your chair. This extensive, detailed sound system makes Dolby Atmos the doorway to “improved immersion in films,” Hohman said.
Jacobson actually told a story that Douglas Trumbull, the famous photographic effects supervisor for the classic “2001: A Space Odyssey”, said Phoenix provided the best presentation of the film he had ever seen — and heard — in 50 years.
To promote its new place in the community the theatre is planning to have a ticket giveaway, which can be entered on the company website. First prize is a VIP ticket giving admission to 52 films in the first year, followed by second and third place prizes as well.
Phoenix management is also reaching out to news media and holding press conferences, to make a big initial spash.
When it comes to a grand opening, “You only get one bite at the apple,” Hohman said.
Phoenix Theatres also plan to offer unique experiences through Fathom Events, including Turner Classic Movie showings, anniversary films like celebration of the classic “Casablanca” on its 80th anniversary, and live showings from the Metropolitan Opera.
Fathom is a good chance for many to “explore an interest in operatic shows that would otherwise be difficult to access,” Hohman said. Large sports games and other “live events” may also be shown.
The lobby will include self-serve drinks for faster service, as well as a new lounge with a grand piano. Additionally, the halls are to be lined with photographs of historic local theatres.
Despite advanced sound and video systems, and a retro aesthetic, Phoenix Theatres will carry “friendly” film prices.
“You shouldn’t have to pick between a trip to the movies or a trip out of town,” Hohman said.
For more information visit Phoenix Theatres’ website at phoenixmovies.net.
