By WKTV Staff
joanne@wktv.org
As the redevelopment of Woodland Mall continues, A’Beautiful Soul will host its grand opening event on Saturday, July 13.
The celebration will kick off with a store blessing and prayer circle at 9:45 a.m., followed by a fashion show, live music and refreshments for the companion sister to first-to-market Altar’d State. While enjoying the many other additions to Woodland Mall, shoppers are invited to explore the A’Beautiful Soul and take advantage of the retailer’s grand opening day sales.
Carrying women’s clothing in sizes 14 to 24, A’Beautiful Soul is Woodland’s second plus-size clothing store alongside Torrid. The location will be the plus-size retailer’s first in Michigan and fifth in the nation.
“A’Beautiful Soul emphasizes that beauty is found within a woman’s mind, heart and soul. Paired with its attention to the customer experience, this retailer ensures each guest leaves feeling beautiful and confident,” said Cecily McCabe, Woodland Mall marketing director. “Not only is A’Beautiful Soul a great extension of Altar’d State, it provides another destination for the plus-size woman, making it an important addition to Woodland Mall as we continue efforts to diversify our retail mix.”
Sitting adjacent to its sister store in the JCPenney wing of the mall, A’Beautiful Soul nearly doubles the Altar’d State space, making the company the fourth largest inline clothing store in the mall. Altar’d State opened in Woodland Mall in October 2018 and has since developed a loyal customer base in West Michigan.
Altar’d State started as a modest Christian retail store and coffee shop in Knoxville, Tennessee in 2009, and has since grown its footprint to nearly 100 boutiques across the nation. The retailer carries fashion apparel, jewelry, gifts and accessories.
The brand strives to bridge the gap in the retail industry and change the world for the better. The retailer also donates a portion of its proceeds to help feed, clothe and educate children around the world.
Construction on the further redevelopment at Woodland Mall continues, including the build out for the first-to-portfolio retailer Von Maur, which will occupy 90,000 square feet in the former Sears space. This location will be the high-end department store’s first in the region, with an anticipated October 2019 opening. Von Maur will join an exclusive line-up of dynamic retailers, including REI, Apple, Pottery Barn, The North Face, Williams-Sonoma, Dry Goods, H&M and Forever 21 along with several dining establishments and a movie theater.
Woodland Mall recently announced The Cheesecake Factory will open in 2019, its first location in West Michigan and second location in the state. The 8,500-square-foot restaurant is also slated to open late October. Black Rock Bar & Grill, an award-winning steakhouse and first-to-market experiential dining offering, is set to open this fall.
Leading up to the culmination of the mall’s redevelopment this fall, shoppers can expect to see more store openings and changes.
