RiverTown Crossings celebrates 25th anniversary with holiday season events

(Courtesy, RiverTown Crossings)


By WKTV Staff

deborah@wktv.org


(Courtesy, RiverTown Crossings)

RiverTown Crossings guests can expect magical Santa events, holiday drives, special sweepstakes and more for the 2024 holiday season celebrating the mall’s 25th anniversary.

The holiday season began on Nov. 11 with ‘GrateFULL Plates,’ where guests came together to assist families in need. The event kicked off a sleigh full of other holiday fun at the center, including Santa events, a holiday toy drive, special sweepstakes and more in honor of the mall’s 25th anniversary.

“We’re thrilled to bring Grandville a memorable holiday season,” says Ed McHale, General Manager at RiverTown Crossings. “Our goal is to create a joyful space where families and friends can gather, celebrate and give back together.”

Holiday fun at RiverTown Crossings features various seasonal events and activities for the entire family, including:

Photos with SantaNov. 22 to Dec. 24

Step into a winter wonderland at RiverTown Crossings and create cherished memories during the enchanting Santa Photo Experience! Santa Claus is taking a break from a busy North Pole schedule to bring joy to the whole family with a professional photo. Dates to see the jolly old elf include:

  • Nov. 22: 2 – 7 p.m.
  • Nov. 23: 11 a.m. – 7 p.m.
  • Nov. 24: noon – 6 p.m.
  • Nov. 25:  2 – 7 p.m.
  • Nov. 26: 11 a.m. – 7 p.m.
  • Nov. 28: CLOSED
  • Nov. 29: 11 a.m. – 7 p.m.

From Nov. 30 – Dec. 22:

  • Mondays – Saturdays: 11 a.m. – 7 p.m.
  • Sundays: 11 a.m. – 6 p.m.
  • Dec. 23: 10 a.m. – 7 p.m.
  • Dec. 24: 10 a.m. – 5 p.m.

*Santa does take a cookie break from 3-4 p.m. each day.

Magical Ride with Santa SweepstakesNov. 23 at 11 a.m.

Jingle all the way to an unforgettable holiday experience at RiverTown Crossings! Lucky winners of the sweepstakes will get the chance to take a whimsical carousel ride alongside Santa and hot cocoa with cookies. The winner will enjoy their prize on Nov. 23 at 11 a.m.

How to enter:

No purchase necessary. Follow RiverTown Crossings on Instagram and Facebook for details on entering to win. Winners will be randomly selected on Monday, Nov. 18.

Sensory Santa ExperienceDec. 8 from 9:30-11:30 a.m.

A thoughtfully designed event tailored for children with sensory sensitivities and special needs. Every child deserves a magical holiday moment with Santa, and this event ensures a comfortable, stress-free environment for families to create cherished memories. The experience will include:

  • A calm environment with dimmed lighting and limited crowd size
  • Santa and photographers trained to interact with children with sensory sensitivities or special needs
  • Flexible photo options and extended time slots
  • Trained helpers to assist with families throughout the experience
  • Pre-registration is required to ensure a calm, uncrowded environment. Sign up for preferred time slots here.
The RiverTown Carousel (Courtesy, RiverTown Crossings)

Breakfast with SantaDec. 7 from 9:30-10:30 a.m.

Enjoy a delightful meal, holiday craft stations, letter writing to Santa and story time with Kris Kringle.

  • Our Santa photo provider will be on-site for optional professional photos immediately following at the photo set (additional cost).
  • All guests will receive one free 5×7 printed photo with the purchase of an A photo package.
  • Sign up for preferred time slots here.

Story Time with Santa – Dec. 3, 10 and 17 from 11-11:15 a.m.

Join Santa Claus himself as he takes a break from his busy Christmas preparations to share some of his favorite holiday tales with children of all ages. This heartwarming event promises to spark imagination, spread joy and create lasting memories for the whole family.

25 Cheers for 25 Years Nov. 29 – Dec. 24

Join RiverTown to celebrate a quarter-century of memories, shopping and community. The “25 Cheers for 25 Years” holiday sweepstakes is saying thank you to the wonderful patrons who have made the center’s journey so special.

To mark this silver milestone, RiverTown is giving 25 lucky shoppers a chance to win big with this Anniversary holiday sweepstakes.

Prizes of the sweepstakes include:

  • 25 lucky winners will each receive a favorite RiverTown Crossings retailer between $50 – $250 in value -that’s a total of $2,250 in shopping joy being given away!
  • Shoppers can enter by following RiverTown Crossing on Instagram and Facebook to like, follow and tag their way to win.

Toys for Tots Holiday Drive Nov. 1 – Dec. 1

Join RiverTown Crossing in spreading holiday cheer to children in need through the Toys for Tots Holiday Drive! In partnership with the U.S. Marine Corps Reserve Toys for Tots Program, the center is calling on the generous community to make the season brighter for local families.

  • Participants can bring in new, unwrapped toys to any of the center’s designated collection bins and-or the RiverTown public safety office.
  • Gifts are welcome for all ages from infants to teens. 
  • Popular and accepted items include board games, sports equipment, dolls, action figures, art supplies and electronics.
  • Not acceptable toys include second hand, used toys, realistic-looking weapons or food items.

For more information about holiday hours, deals and events at RiverTown Crossings, please visit www.rivertowncrossings.com.

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