By K.D. Norris
The historic holiday non-profit and volunteer-run Santa Claus Girls program, which most recently operated out of Kentwood but has temporarily set up its toy shop in Grandville, will return this Christmas season after last year breaking a century-long run of helping families due to the pandemic.
After 112 years of service to the West Michigan community, losing its facility and unable to gather volunteers in numbers in 2020, Santa Claus girls was determined to get back to business in 2021, Tina Hudson, president of Santa Claus Girls, said to WKTV.
But things will be different — a new workplace, a compacted work schedule, a smaller number of kids and families supported, a different plan to get the gift package out to the community, and — maybe most importantly for the future — changes in how the group is funded.
“We are back this year but in a very different format,” Hudson said. “We are working out of West Michigan CDL for four days — Dec 9-12. (The group usually works months ahead of time to gather and put together gift packages). This will entail an extremely high intensity work time for us. We are fortunate, though, to at least have this time and space.”
West Michigan CDL, a Grandville truck driver training school with a well-known Commercial Drivers License (CDL) program, has allowed Santa Claus Girls to use their facility this year. But, Hudson has pointed out, they are a working facility and, so can only offer up a short period of time.
“Due to limited time constraints, we estimate being able to service approximately 2,500-3,000 families rather than our usual 5,000 to 6,000. So that means 5,000 kiddos rather than the 12,000 to 13,000 we usually do,” Hudson said, noting that they have already reached their registration limit. And, “again due to limited time and storage space, we are not able to accept donations of toys, clothing, etc. this year.”
The client families, this year, will be given a control number and pickup time— “We are not delivering, curbside pickup only,” she said.
The children who will be given gift packages will be the same ages Santa Claus Girls have always done: infant to age 12 of both genders. But due to the limited time they will not be wrapping gifts, so parents will have that option. The gifts will be bundled and placed in non-see-through plastic bags and given to the parents.
“The parents will not be coming into our building but snaking around the parking lot (in cars) to the pickup door,” Hudson said.
One other result of the change of practice this season is that the program will — actually wants to — deplete its stockpile of toys and clothes and other items. And they will then turn to their future work of finding a more permanent home, restocking their shelves and finding other means of financially supporting the program.
“We lost our storage space at Knoll (Industries in Kentwood), due to its sale and had to move out any remaining items we had after Christmas 2019,” Hudson said. “Meijer was kind enough to step up and send trucks for us to move things into and they are storing goods for us. We hope to deplete our inventory this year and find a permanent home, but so far no luck.”
And talking about “hoping” for the future, even their funding sources will need to change.
“We operate on a $200,000 budget, all donations from the community. With not working last year due to COVID our donations barely came in,” she said. “We are working with what is in a bank account and dearly hope to have donations return to us this year.
“Besides losing Knoll we also lost our longtime sponsor — The Grand Rapids Press. We are now a stand-alone charity and are praying the community steps up and helps us out.”
For more information about the Santa Claus Girls, visit santaclausgirls.org.
