By Adrienne Brown-Reasner
West Michigan Tourist Association
The Saugatuck Douglas Area Convention and Visitor Bureau (SDCVB) is pleased to announce the launch of its new tourism website for the Saugatuck/Douglas/Fennville area, located at www.saugatuck.com. This recently redesigned website remains the best resource for visitors to find inspiring travel-planning information for their next trip to the Art Coast of Michigan but now offers enhanced features and content for a better visitor experience.
Visitors may now easily check for lodging availability and book directly for stays without ever having to leave the site. Website content and visuals have also been enhanced to support various interests with suggested experiences and itineraries that today’s visitors seek— directly tying back these experiences to local businesses.
“We know that our local businesses are always looking for ways to reach consumers, but some may lack the resources to do so,” said SDCVB Interim Executive Director, Lisa Mize. “This redesigned website creates an engaging and robust platform to connect visitors with our local businesses and attractions.”
After months of behind the scenes work on the website, the new site officially launched on July 21, 2020. The SDCVB enlisted Concept A Creative, a creative and brand marketing agency based in Spring Lake, MI, and Aristotle Interactive, an interactive marketing and web design agency based in Little Rock, AK, to develop the new site.
“This was a monumental collaborative effort between the CVB Staff, the Board of Directors, and our creative partners,” said Mike Jones, Chairman of the Board of Directors. “Our goal was to provide more compelling and useful content to help potential visitors discover what our area has to offer and to provide them with a streamlined planning experience. I believe we’ve accomplished that with this new website.”
