The Japanese ice cream, mocha, is one of many new items available at Family Fare. 
Grab-to-go meals and ready-made starters are now available at the Family Fare stores. 
The new Thrill on the Grill. 
A selection of specialty cookies are on displayed next to the donuts. 
The Fresh Divide offers a selection of fresh fruits and vegetables, cut while you wait. 
City officials and SpartanNash employees get ready to cut the ribbon. 
The ribbon is cut. 
The U.S. Naval Sea Cadet Corps. performed the flag raising ceremony. 
The Wyoming police and fire received a special thank you from Family Fare. 
Wyoming Kentwood Area Chamber of Commerce President and CEO Bob O’Callaghan presents a plaque to SpartanNash CEO Dave Staples. 
All kinds of ‘characters’ roamed the Family Fare during the May 18 open house. 
Wyoming Mayor Jack Poll with (left) SpartanNash CEO Dave Staples and (far right) Burlingame store manager Jake Brower. 
The new Family Fare branding is featured in the store.
By Joanne Bailey-Boorsma
joanne@wktv.org
It was quite the affair at the Wyoming Family Fare grocery store at 2900 Burlingame Ave. SW this past Saturday.
SpartanNash representatives, City of Wyoming officials, and community members celebrated the grand reopening of 18 Family Fare stores in the SpartanNash chain. The stores underwent about $18.3 million of renovations all designed to meet the changing needs of the community and the Family Fare customers.
“It is no surprise to me that they decided to have this ribbon cutting ceremony in the City of Wyoming,” said Mayor Jack Poll, who recently retired from Family Fare after serving as a pharmacist for 15 years. “Where else would you have it?
“We are very pleased to have two stores that are very successful in the city of Wyoming,” Poll said. “They are beautiful stores There are a lot of new things going on and we are really excited to have them here. We look forward to much success here with SpartanNash as they lead in the industry to make this a better place to work and live.”
The redesigned featured the new branding, “keeping it real,” which is centered around creating an exceptional customer experience based. The branding focuses on five promises:
Local: A commitment to supporting local farms, produce, businesses and the community. The store features local products in every aisle along with a commitment of about 60,000 volunteering hours each year by SpartanNash employees within the community.
With value beyond price: A commitment on low prices on items and conveniences such as Thrill on the Grill and lobster mac-and-cheese grab-and-go meals, ready-made sides and starters, plus Fast Lane shopping.
With affordable wellness: A commitment to offer affordable choices that are healthier on a number of items from medications to gluten-free, plant-based proteins, or natural and organic products.
Socially smart: A commitment to social and environmental consciousness that include the stores being energy efficient along with supporting a variety of programs and reducing ingredients lists on the store’s products.
Fun and indulgent: This includes the Fresh Divide, the expert Family Fare pit masters, gourmet popcorn, and an in-store taquerias featuring a full-service taco and burrito bars along with fresh-made tortillas and tamales.
“This allows us to feature popular items such as the Japanese ice cream wrapped in sticky rice (also known as Mochi),” said SpartanNash CEO Dave Staples as he talked about all the options available through the redesign to a pack crowd at the Family Fare
In fact, the Burlingame store includes many of the new features of the redesigned such as the Fresh Divide and Thrill on the Grill along wth a Starbucks cafe upon entering. The enter store has gone through an intense remodel, making the store a shopping experience.
“We want people to have an experience when they come here,” said SpartanNash Vice President of Corporate Affairs and Communication Meredith Gremel. “We want them to really enjoy coming to a Family Fare.”
With the desire to create that shopping experience, SpartanNash officials decided to focus on the Burlingame location, closing the one at Rogers Plaza, according to Gremel.
Other Family Fare stores that have been remodeled include the ones in Georgetown Township, Hudsonville, Byron Center, Grandville, Holland, Kentwood, Zeeland, and Grand Rapids.
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