St. Joseph lights luminaries to kick off the holiday shopping season

St. Joseph hosts its Luminary display Nov. 20. (West Michigan Tourist Association)

The holiday season will begin with the warm glow of hundreds of luminaries lining the streets of downtown St. Joseph from 5 – 8 p.m. Friday, Nov. 20. Luminary, sponsored by The Boulevard Inn & Bistro and Holt Bosse, creates a joyful atmosphere for all ages to enjoy sales/promotions, specialty items, drawings/giveaways, free gift wrapping and gift ideas galore from participating restaurants and shopkeepers.

“All ages are invited to head downtown for this festive event,” said Amy Zapal, executive director of St. Joseph Today. “Whether you’re looking to enjoy a delicious cup of hot chocolate, grab a sweet treat, or get a jump start on your holiday gift shopping it’s a great way to kick off the holiday season.”

Additionally, St. Joseph Today will kick off the holiday music a little earlier this year. Zapal says, “SJT added holiday music throughout downtown in 2019 as part of Window Wonderland.” Zapal goes on to say, “This year we wanted to start the holiday festivities a little earlier during the unofficial kickoff to the holiday shopping season. We’re hoping to spread a little extra cheer this year!”

Participating locations include 221 Main, Baroda Founders, Caffe Tosi, DK Boutique, G&M Variety, Grins, Oh My Darlings, Olive Cart, Perennial Accents, ReVive Spa, Silver Harbor Brewing, State Street Stuff, The Buck Burgers & Brew, The Natural Gem, Third Coast Surf Shop, and White Pine Winery.

NEW THIS YEAR: St. Joseph Today, Southwestern Michigan Tourist Council, City of St. Joseph, Southwest Michigan Regional Chamber, and Cornerstone Alliance have partnered together this winter season to create a magical experience that will bring more consumers and business to downtown St. Joseph.

Through this partnership, new winter lights will be placed downtown along State Street (from Elm Street to Ship Street) as well as Broad Street and Ship Street (Lake Boulevard. to Main Street) and Pleasant Street (Lake Bpi;evard. to Court Street). The winter lights will kick off Friday, Nov. 20, Luminary weekend, and remain up through February in conjunction with Light up the Bluff.

“Our hope is to make outdoor spaces more inviting during the winter.” Zapal goes on to say, “Downtown St. Joseph will transform into a winter wonderland, enticing visitors, shoppers and diners alike, for the holidays and throughout the winter. We invite the community to enjoy this winter season and support local businesses.”

For more information on Luminary visit stjoetoday.com/luminary.

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