By Joanne Bailey-Boorsma
WKTV Managing Editor
joanne@wktv.org
Pinery Park will be the place to be this Saturday as there will be several activities including the city’s second summer market, the Chalk the Park event, and an opportunity to engage in the city’s branding project.
The city’s second summer market is scheduled to take place from 10 a.m. to 2 p.m. at Pinery Park, 2301 DeHoop Ave. SW.
“The first event went really well,” said Brianna Peña, communications specialist for the City of Wyoming. “At this event we will be having yard games, live music, engagement opportunities with our branding team and then the Chalk the Park will be going on as well.
“It will be just a great time for family and community to come out.”
The City of Wyoming is planning four summer markets this year, one in each month from June through September. At each of the markets there will be food trucks and artisan vendors offering an array of items such as handmade clothing, jewelry, keychains, and art.
This Saturday’s event will feature several food trucks Irish Rover, Mapocho LLC, Street Frites, Curry In a Hurry, Tastefull Vegan, Equinox, and Runyon House Roasts.
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Creating a brand for the city
The Saturday’s market has been coupled with an opportunity to meet with the city’s branding team, CivicBrand. For the past couple of months, CivicBrand has been meeting with residents, business leaders, and city officials to develop a community-wide brand that supports and elevates all city organizations, entities, businesses and residents.
“This is an opportunity for residents to share what they like to see in the city, what their thoughts are about the city, and how they see the city in the future,” Peña said.
While first there is a visual component, the branding project goes beyond just a logo design. Equally important is brand messaging, economic development strategies, how residents experience the brand in the environment and more. The goal is to capture the true identity that exists in the City of Wyoming and develop a brand platform and tools to help tell that story.
As a result, the key component in this process is engagement. The CivicBrand team has spent this week meeting with area residents and is cultivating its activities at the Summer Market to connect with residents, visitors and others to discuss such questions as:
What does Wyoming have to offer visitors?
What are the issues facing Wyoming in the next few years?
How do residents feel about living there?
What three words would you use to describe Wyoming?
Residents also can engage in the branding process at wearewyomingmi.com. At the site, community members may share thoughts through an online survey and/or recording a video responding to three questions.
Chalk the Walk
In addition to the market, from Friday through Sunday will be the Chalk the Park event at Pinery Park. Families and individuals are encouraged to come out and create masterpieces one the park walkways.
For those who sign up, supplies will be provided. To sign up, click here.
Future events
Additionally, the city will be hosting two more Summer Markets. Those markets are:
Aug 19, 3-7 p.m., 28 West Parking lot, 1345 28 West Place, (near the former Lindo restaurant)
Sept. 16, 3-7 p.m., Wyoming City Hall, 1155 28th St. SW
