By Sheila McGrath
WKTV Contributing Writer
Art will be in bloom again this summer on Grand Rapids’ south side.
The 49507 Project, launched in 2021, has lined up another summer of public art, education and listening sessions to change the narrative about the neighborhood in southeast and southwest Grand Rapids and help current residents claim it as their own.
“Seven incredibly beautiful murals were brought to life by seven different Black and Brown artists,” said Marcel “Fable” Price, executive director of The Diatribe, the nonprofit that is spearheading the project. “We did mural unveilings for those, and the community really came out and showed up.”
Last year’s murals were painted at La Casa De La Cobija, Public Thread, Boost Mobile, 40 Acres Headquarters, The South East Market, Grand Rapids Area Black Businesses and The Old Goat.
“I think we all had our eyes opened to our neighborhood in a way that we didn’t see before,” Price said. “More importantly, we showed people that projects like this are possible, and that we can make our neighborhoods look like we live here.”
The 49507 Project is being funded by a coalition of nearly a dozen businesses, foundations, neighborhood groups and city organizations. It is slated to run through 2023.
As part of the project, Petersen Research Consultants conducted a survey of community attitudes both before and after The 49507 Project began to assess whether perceptions of the neighborhood might change. According to a news release, a survey after the first year showed that residents felt the art represented how “we see things – colorful, vibrant, and a beautiful side of our culture.”
Business owners reported an improvement in perceptions of the neighborhood and saw increased foot traffic, the survey showed. Media results revealed an increase in positive news stories about the 49507 ZIP code within a year.
This summer, eight more murals are in the works and should be completed by August, Price said. They will be painted at the following locations:
- Samaria J’s Salon Suite, 701 Grandville Ave SW
- Load A Spud, 1721 Madison Ave SE
- Farmers Insurance, 2435 Eastern Ave SE
- Mr. B’s Party Store, 1216 Kalamazoo Ave SE
- Aleman Auto Repair, 1801 Division Ave S.
- Cisneros Tires, 800 Division Ave S.
- 1956 Eastern Ave.
- 1935 Eastern Ave.
Art is just one aspect of the 49507 project. Listening sessions for both adults and young people were held last year, and several more of those events have already taken place this spring.
Educational sessions at Ottawa Hills High School, the Southwest Community Campus and Grand Rapids Public Museum School taught young people about the history of their neighborhoods, including the history of redlining, and about their fair housing rights.
“We encourage them to get involved civically in their neighborhoods and teach them about ways that they can create change, get involved in the community and really share their voice and opinions,” Price said.
He said one of the things they have learned from listening sessions is that young people are looking for more activities in their neighborhoods. They’d love to see an amphitheater for concerts, and just more things to do in general.
In the community listening sessions, Price said he hears elders talk about all the programming and activities available for young people in days gone by.
“Now, when it comes summertime and there’s violence, we’re so up in arms, like ‘Why is this happening?’” he said. “We’re not continuing to offer programs, solutions, outlets, and invest in the community in the way we have in different points in time.”
Anyone who would like to get involved in The 49507 Project can learn more about volunteer opportunities and events on the website at thediatribe.org/the49507project/.
Price also encourages people to spread the word about the project on social media, and visit the area often.
“Come and enjoy the art but also support the businesses,” he said. “There’s some incredible food and incredible culture in our neighborhood, so please, immerse yourself.”
