Tag Archives: Deb Prato

New CEO of The Rapid talks mobility spectrum, community development on latest WKTV Journal In Focus

Deborah Prato, new CEO of The Rapid, on the set of WKTV Journal In Focus. (WKTV)

By K.D. Norris

ken@wktv.org

Deborah Prato is the new CEO of The Rapid, the public transit system for the Grand Rapids metro area — a large area and an equally large transit system. But Prato, who took the position early this year, has leadership experience in what can only be described as huge transit systems, including New York City’s Metropolitan Transit Authority.

Prato recently visited the set of WKTV Journal In Focus to talk about what drew her to West Michigan, some of the similarities of services and differences of scale she now faces at The Rapid, and what the pubic needs to know about the present and future of the local transit system — including how articulated busses and motorized scooters can and should co-exist on the streets of Kent County.

“We are consistently reviewing, conducting analysis — what do we need, where do we need it, how do we serve the most?” Prato said. “I think it is not just mass transit, there is interest in a transportation network, and that includes personal mobility.”

Among the topics discussed in detail were how two of the special lines provided by The Rapid — the SilverLine and the Laker Line — are really cooperative ventures with The Rapid working with regional entities to satisfy specific transit needs while also working for the general public.

In addition, she discussed personal mobility and how — as pointed out on The Rapid’s website — “Beyond its fixed routes, The Rapid also operates demand response services for people with disabilities, and for those living outside the fixed-route service area.”

Deborah Prato, CEO of The Rapid, with host Ken Norris, in the WKTV studios. (WKTV)

WKTV Journal In Focus airs on cable television in the Wyoming and Kentwood areas on Comcast WKTV Channel 26 and on AT&T Channel 99 Government channel (For dates and times on Channel 26, see our Weekly On-air Schedule. For dates and times on Channel 99, visit here). All individual interviews included in episodes of WKTV Journal In Focus are also available on YouTube at WKTVvideos.