By Joanne Bailey-Boorsma
joanne@wktv.org
Loyalty programs, such as Meijer’s MPerks and Hallmark’s Gold Crown Rewards, have been around for a long time. In fact, you can trace the roots of these programs back to about 1896, when Sperry & Hutchinson started to offer its loyalty retail program to supermarkets, gas stations and stores in the form of small green stamps.
S&H Green Stamps were a common commodity with shoppers sometimes selecting a store based on if it offered the stamps or not.
“Back in the days of the 1950s and 1960s, I think the new homemakers of the day were attracted to this idea of getting some extra value to their purchases,” said Bill Branz, from the Wyoming Historical Commission and who oversees the Wyoming History Room at the KDL Wyoming Branch. “I remember my mother saving stamps and one of the most popular were S&H Green Stamps.”
Retailers would purchased the stamps from S&H and then give them away at a rate determined by the merchant. Stamps had values of one, 10, and 50 points. Shoppers would stick the stamps in books that had 24 pages. Filling a page required 50 points and a full book contained 1,200 points. Shoppers would then exchange filled books for premiums, including housewares and other items from a local Green Stamps store or catalog.
“You would take your books of Green Stamps, and hopefully they would not be falling out, and you would come in there and you would pick out maybe a toaster or something like that,” Branz said.
One of the most well-known local Green Stamps provider was Rogers Department Store, which operated from 1955 to 2005, much of the time at 1001 28th St. SW, Wyoming. It is now where Advantage Solutions is located. Across the street, in the Rogers Plaza was a redemption center.
“So it was a unique part of our local history,” Brantz said as he looks over a few books of Green Stamps along with other similar loyalty program products.
The recessions of the 1970s is credited to the decline of the stamps, which has pretty much disappeared in the 1980s. At one point, after the redemption center closed in Rogers Plaza, Rogers Department Store started redeeming the books of stamps for Rogers Cash to be used in the store.
S&H Green Stamps still exist, online as S&H Greenpoints. The website is greenpoints.com, where you can still redeem the S&H Green Stamps, as long as you have 60 books or more.
If you would like to view the S&H Green Stamps or other Wyoming historical items, visit the Wyoming Historical Room at the KDL Wyoming Branch, 3300 Michael Ave. SW. The room is open the first and third Saturdays of the month from 10 a.m. to 2 p.m. and by appointment. The Wyoming Historical Commission is always looking for items related to the history of Wyoming. If you have something you would like to donate or if you are interested in volunteering, call 616-261-3508 or visit Wyoming Michigan History Room’s Facebook page.
