By Deborah Reed
WKTV Managing Editor
Shovels turned on May 21, breaking ground at the site of what will soon be the Grand Rapids Acrisure Amphitheatre.
Buildings have already begun to be dismantled at 201 Market Avenue SW, a 17-acre site located on the east side of the Grand River. Formerly containing Grand Rapids City Buildings, the site will soon see the emergence of a 12,000-seat amphitheater and stage.
“By this time next year, the canopy itself will be standing,” said Tim Schowalter, President and CEO of Pioneer Construction. “We’re going to be ready May 2026 to have the first concerts in the venue.”
Bringing a vision to life
The Acrisure Amphitheater, developed by Grand Action 2.0, is considered the centerpiece to a vision seeded back in 2007.
The amphitheater is expected to fill a gap in the live entertainment industry in West Michigan, draw visitors to the city, expand public access to the river and catalyze future development in the area.
“Today our headlines talk about transformation,” said Grand Rapids Mayor Rosalynn Bliss. “The story is one of a collaborative community vision that will shape our Grand Rapids landscape.
“It will connect people together, it will connect people to place, it will enrich our entire quality of life in our city, and it will bolster our local economy for generations to come.”
Think boldly, plan collegially and act with a sense of urgency
In 2016, Grand Action commissioned the Grand Rapids Destination Asset Study. The goal of the study was to better understand needed steps to make Grand Rapids a better place to live, work and raise a family.
“[The] study made clear that investments that maximize our riverfront, opened access to green space and outdoor entertainment, and attracted arts, cultural and sporting events would be key to the plan,” said Dick DeVos, Businessman and Grand Action Co-Chair.
Acrisure Co-Founder, Chairman, and CEO Greg Williams said he is honored to be part of the amphitheater project and to give back to the community as the title sponsor.
“The ethos of Acrisure is to do big, bold things,” said Williams. “We want to be impactful, and this project certainly personifies and exemplifies that in every way.
“This is a big, impactful project. It’s going to have a real impact on the city itself and the community at large. We’re all going to be benefactors of this.”
Williams went on to say that the amphitheater “won’t be the last thing that we do in this community. This community has been so good to us; we need to be good to it.”
Unprecedented riverfront development
Leading the construction effort of Acrisure Amphitheater is Pioneer Construction.
“At today’s groundbreaking, we kick off two years of construction,” said Tim Schowalter, President and CEO of Pioneer Construction. “We’re very excited and proud to be leading the construction effort of Acrisure Amphitheater.”
That construction will include 9,720 cubic yards of concrete, 436 tons of reinforcing steel in that concrete, and 150,000 cubic yards of sand – 3,750 truck trains – that will create the sloped lawn seating along the northwest side of the site.
The amphitheater will also incorporate 3,130 tons of structural steel.
“To give you an idea, the Eiffel Tower has something in the neighborhood of 7,000 tons of steel,” said Schowalter. “So we’re not quite as big as the Eiffel Tower, but we are going to be just as iconic.”
Over the course of those two years, 700+ construction workers will be employed on the site for a total on-site labor force impact of $55 million. As part of the construction inclusion plan, $6 million of the construction budget will be invested in local minority-owned businesses, women-owned businesses and micro-local business enterprises.
Belief in our community, our people and our future
“I’ve always said that what makes Grand Rapids special is the people,” said Mayor Bliss. “What happens here in Grand Rapids does not happen in other places. It is rare for economic development, business leaders, government leaders, philanthropic leaders and community leaders to come together and coalesce around a single vision for moving our communities together.
“Grand Rapids, and more broadly Kent County, is a place where that happens. It happens over and over again. And the legacy of our city is built on that.”
Williams agreed. “What’s happening in Grand Rapids doesn’t happen everywhere.”
Acrisure Amphitheatre is a centerpiece of a grand vision to enrich the quality of life for an increasingly diverse community, catalyze significant investments, bring new jobs, inspire entrepreneurial opportunities and drive regional tourism.
“Thank you for sharing the vision that is creating such a wonderful attraction that is bound to inspire people from all walks seeking something remarkable that will give them access to the arts, to a remarkable green space, and our namesake waterfront,” said Carol Van Andel, Philanthropist and Executive Director of the David & Carol Van Andel Family Foundation.
For more information about Acrisure Amphitheater, click here.
