By WKTV Staff
September commemorates Alopecia Awareness Month, and a Grand Rapids organization is looking to shed light on the hair-loss disease and bring awareness to those living with it in their day-to-day lives.
Treasured Brown Girl (TBG) was founded by Tyra Thomas after she witnessed a loved one dealing with Alopecia firsthand. TBG aims to restore confidence, hope and belonging in brown girls with Alopecia by normalizing their condition and unlocking their confidence.
Providing confidence and strength
TBG specializes in “wig boxes” for young girls living with Alopecia. Each box comes with a custom, age-appropriate, natural headband wig, and confidence-boosting supplies that include a mirror, nail polish, pens, and accessories for the wig. Also included in the boxes is a charming story about the impact of Alopecia on a little girl, and a guided journal for girls to process their emotions and examine their strengths.
Boxes can be curated to fit the needs of each individual.
“Treasured Brown Girl came to be because someone I love has Alopecia,” said Thomas. “Alopecia has several stages, and she tried different oils, different shampoo, but nothing was working and the condition kept getting worse.”
Thomas, who previously owned a hair salon, found that many of the wigs they were looking into buying weren’t the right texture, or were not age appropriate. Even though vendors Thomas was familiar with through her salon could provide wigs, they did not supply them for children often.
“No one is looking at the whole emotional impact this hair loss has, or what support systems are out there,” Thomas said. “With the emotional toll that Alopecia takes, it’s important that the product feels like your natural hair.”
Giveaway registration details
To honor Alopecia Awareness Month, TBG is giving away a wig box and a makeover for a girl between the ages of 8-16 with Alopecia. The giveaway is supported by Opportunity Empowered.
Registration for the giveaway is online from Sept. 8-18, and the winner will be chosen Sept. 19.
