By Barbara Berens
Camp Fire West Michigan

Camp FireWest Michigan 4C– a 501(c)(3) non-profit organization and leader in youth development efforts – is calling on all adults throughout the country to participate in Absolutely Incredible Kid Day®on Thursday, March 21.

This national holiday engages millions of people from across the country to send notes, emails, letters, texts or videos to encourage the young people in their lives. Absolutely Incredible Kid Day® is nationally recognized each year on the third Thursday of March.

This year’s holiday features an exciting addition as the upcoming New Line Cinema movie SHAZAM!, based on the DC character and distributed by Warner Bros. Pictures, has partnered with Camp Fire to join the Absolutely Incredible Kid Day® celebration.

“Words can hurt and bring you down or words can lift you up.  Kids need words of encouragement, words that show they are valued and treasured.  Seeing these words in writing is powerful.  Empower a kid today and write a letter for Absolutely Incredible Kid Day” says Gayle Orange, CEO of Camp Fire West Michigan 4C.   

Camp Fire has been an inclusive, innovative leader in youth development since 1910. It founded Absolutely Incredible Kid Day®in 1997to inspire, encourage and uplift our nation’s youth. Today, Camp Fire’s 53 councils, located in 25 states and Washington D.C., will engage their communities online and offline to participate in this powerful holiday.

Notable past participants in Absolutely Incredible Kid Day® include former presidents Bill Clinton and George W. Bush, Oprah, Pro Football Hall of Fame Inductee Jerry Rice and U.S. Astronaut and former Senator John Glenn.

For more information on Camp Fire West Michigan 4C or Absolutely Incredible Kid Day®, please visit www.campfirewestmi4c.organd follow us on Facebook. To showcase your Incredible Kid on social media, or to follow along on your favorite platform, please use the hashtags #AIKD and #KidDay on all social media platforms.