By Deborah Reed
WKTV Managing Editor
The Grand Rapids Christmas Lite Show has been a holiday tradition for most West Michigan families for the past 25 years.
With over 50,000 visitors each year, the Christmas Lite Show (CLS) has grown to be the largest lite show display in West Michigan.
How it all began
A family-owned business, the CLS was founded by American veteran William (Bill) Schrader after returning to West Michigan as a wounded war veteran.
Schrader and his family would spend the days leading up to Christmas driving through neighborhood decorated in lights. It was a cherished family tradition by Schrader, his wife and their three children.
After sharing those memories with family friends, Schrader approached the LMCU Ballpark office and asked to lease the parking lot so he could bring a unique and fun holiday attraction to West Michigan.
Comprised of a 30-person team of mostly veterans, the CLS has grown from generators, gas cans, and mile-long extension cords to transformers, power boxes, and 100% LEDs, and from one semi trailer full of lights to eight.
The mission
The CLS 40-night season (Nov. 22 – Dec. 31) brings new displays and experiences every year – and is the result of a year-round effort by Schrader and his team.
“The whole mission is to bring a smile to the kids,” Schrader says on the CLS website. “It’s all about the kids.”
Schrader and his team are dedicated to spreading joy and good fortune to our community. They carry out this spirit through the CLS and by supporting and donating to local organizations like the Grand Rapids Veterans Home.
