Tag Archives: LinkedIn

Employment Expertise: Job Search Buzzwords — LinkedIn

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By West Michigan Works!

EDITOR’S NOTE: This is week four of our five-week series on job search buzzwords.

 

What is LinkedIn?

 

Dictionary definition: a business and employment-oriented social networking service that operates via websites.

Our definition: a networking tool that acts as part resume, portfolio, letters of reference and social media. The social media aspect allows you to highlight your personality as well as your professional experience.

How do I make LinkedIn work for me?

Your LinkedIn profile should represent how you want to be seen by your network and potential employers. All of the topics discussed in our job search buzzwords series can help you build your profile:

  • Use the site to network with trusted contacts.
  • Strengthen your brand by including personal information you wouldn’t include on a resume.
  • Use your elevator speech as your headline or in the summary section.

With this knowledge and the five tips below, you will be on your way to creating a strong presence on LinkedIn.

  • Stay up to date. Be sure to include your most recent positions, responsibilities and accomplishments.
  • Get personal. You should always be professional. However, LinkedIn is a great way to let your network and potential employers understand you better. Include volunteer experience, interests and causes you are passionate about.
  • Give. LinkedIn allows you to write recommendations for others in your network as well as endorse them for skills. Start endorsing, and they may endorse you back.
  • Engage. The site allows you to follow posts about business-related topics or posts from different industries and companies. Read, share and comment on posts that interest you.
  • Make sure your profile is error free. In addition to proofing for typos, spelling or grammatical mistakes, make sure your information is correct and accurately portrays your accomplishments. Do not exaggerate.

Employment Expertise is provided by West Michigan Works! Learn more about how they can help: visit westmiworks.org or your local Service Center.

 

Finding employment: Create a positive online presence

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wmw-logoBy West Michigan Works!

 

More and more HR professionals are using the internet to find information about job candidates. In a recent poll of recruiters, 93% said that they look at a candidate’s social profile and 42% of those said that they’ve reconsidered a candidate based on what they found.

 

Knowing this, how can you create a good online first impression? Here are some tips to get you started.

 

Google yourself. Look at the first three or four pages to see what an employer will see. A search that brings up negative or inappropriate content could land you in an employer’s reject pile. And while having negative content online may hurt your chances of landing a job, having no information is almost as bad; recruiters may see this being out of touch or lacking skills.

 

To combat this, you need to get fresh, positive content on the internet. A good way to do this is to create or update your LinkedIn profile.

 

LinkedIn is the #1 social media site that employers and recruiters use to search for candidates, so it’s important to have a complete profile with detailed information about your skills and experience.  Pay close attention to the following:

  • Photo: Your profile is eleven times more likely to be viewed if you include a photo of yourself.  Be sure to use a professional-looking photo.
  • Headline: Your headline is the short description of you that follows your photo in LinkedIn. A strong headline uses key words that are relevant to the position that you’re searching for and makes people want to view your profile. This is your opportunity to sell yourself in 120 words or less.  Be concise.  Be creative.
  • Network: Once you set up your profile, connect with everyone you know: current and former colleagues, past employers, people in your industry, neighbors, family, friends and former classmates. And don’t forgot to follow companies that you may be interested in.

Building your online presence takes time, but these steps are a good start. Once you get some positive content on the web, remember to monitor it on a regular basis.

 

Employment Expertise is provided by West Michigan Works! Learn more about how they can help: visit westmiworks.org or your local Service Center.