Local First of West Michigan

Josephine “JoJo” White at her salon JoJo’s House of Beauty. (Photo of Courtesy of Josephine “JoJo” White)

By Bre Wilson

Josephine “JoJo” White recognizes that when a person makes the decision to leave a destructive relationship, they only have a short time to pack up and the last thing they may consider to grab is personal items such as shampoo and conditioner.

Which is why the owner of JoJo’s House of Beauty, located at 1801 44^th St. SE, over the past several years has worked with the YWCA to make sure those items are available when people come to stay there.

“The YWCA has always been a great place to just give, they give so much to domestic violence and we wanted to just be a part of that,” White said. “We donate brushes and combs, hair care, whatever we have or whatever clients give to us.”

It is because of White’s dedication to building a better community that she was recently one of nine recipients of the LocalMotion Award presented by LocalFirst of West Michigan. Given out annual, the LocalMotion Awards are designed to recognize businesses, organizations and individuals leading the way in building vibrant, sustainable communities. Each nominee was asked to complete a Quick Impact Assessment, which quantifies their positive impact through business practices such as philanthropic efforts, employee satisfaction and responsible waste management. From there, the LocalMotion Award recipients are determined and were announced at a special event earlier this year.

“I was totally shocked,” White said of being a LocalMotion Award recipient. “There were over 60 people who were nominated, so just to be nominated was a good thing.

“It was amazing to be recognized.”

White open JoJo’s House of Beauty three years ago after taking over her current location. Her goal has been to offer a multi-cultural salon designed to serve both men and women of all hair types. “Opening a salon has been a dream of mine since the age of 16, so it’s just a blessing to see my dreams come true,” she said.

Even before achieving her dream, White was committed to giving back to the community. Through the years, she has been very involved in many organizations from giving scholarship money to Omega Si Phi Fraternity Incorporation and Alpha Delta Sigma Theta Sorority Incorporation to volunteering with Beauty of Zion Fashion ArtPrize hair show. White said she enjoys creating a positive presence in her community.

“LocalFirst is proud of all the busiensses in West Michigan who are making a positive impact in our local community,” said LocalFirst President Elissa Hillary. “The businesses recognized at the LocalMotion Awards are excellent examples of what it means to use business as a force for good and we applaud them for their commitment to positive social and environmental change in Grand Rapids and beyond.”

The other LocalMotion Award recipients are, from Grand Rapids, ACTPhotoMedia, LINC UP, Management Business Solutions, Mindful Vinyasa School of Yoga, and Mixed Staffing and Recruiting; from Grand Haven, C2C Galleries; and from Holland, EcoBuns Baby+Co.

By Joanne Bailey-Boorsma

joanne@wktv.org

We hear a lot about Black Friday and Cyber Monday, but sandwiched in between is probably the one shopping day that has the most impact on a local economy: Small Business Saturday.

Actually launched by American Express in 2010, Small Business Saturday is designed to encourage people across the country to support small, local businesses. The reason is simple according to Bob O’Callaghan, president and chief executive officer for the Wyoming-Kentwood Chamber of Commerce.

“When you shop at a small business you help feed a local family and their tax dollars stay local,” O’Callaghan said.

According to a recent Forbes magazine article, there are 28 million American small businesses, which account for 54 percent of all U.S. sales.

“The backbone of any economy is the local brick and mortar buildings that belong to the small business,” O’Callaghan said, adding that the Wyoming-Kentwood Chamber of Commerce is made up of 75 percent small and local businesses.

According to Local First of West Michigan, by shifting 10 percent of your spending towards locally owned business helps create up to 1,600 new jobs. The American public appears to be making that shift since according to the Small Business Saturday Consumer Insights Survey, commissioned by American Express and the National Federation of Independent Businesses, more than 95 million people shopped small business in 2015, which is an 8 percent increase from the 2014 Small Business Saturday. The survey also shows that more than 16 billion was spent at small independent businesses on the 2015 Small Business Saturday.

“Small Business Saturday is a great entry point to start learning about and supporting local businesses,” said LocalFirst Marketing Manager Mieke Stoub. “We hope that the community continues to support our local economy after the holidays and throughout the year.”