By K.D. Norris
The next time you are in Kalamazoo, looking for Bell’s Eccentric Café, and your Siri directions have your running in circles, just stop and look for the wall of hops — the big wall of big hops.
A new outdoor mural at Bell’s Eccentric Café, created and installed by Dream Scene Placemaking, is now one of the largest murals in downtown Kalamazoo and the imagery reflects the brewing process — including a wall of hops — as well as Bell’s commitment to diversity and inclusion.
The murals are part of the the Café’s celebration of its 28 anniversary, officially set for on June 11. (Fun fact: Did you know that Bell’s was the first Michigan brewery to sell beer by the glass, on site, since Prohibition?)
Anyway, back to the murals …
Even before the Eccentric Café opened in 1993, Bell’s Brewing has “been committed to its community and re-vitalizing its areas in downtown Kalamazoo,” according to supplied material, and the murals are another example of “that commitment to breathe new life into the community.”
The Kalamazoo-based Dream Scene Placemaking, and mural artists Anna Lee Roeder and Erik Vasilauskas, began working on the mural on April 19.
This mural project had been in the planning stages for a few years. Work was scheduled to begin just before the COVID-19 Pandemic hit in March 2020. It was completed on May 14.
The mural incorporates images and messaging that represent what Bell’s is passionate about, according to supplied material, including the highest quality ingredients (hops), innovation along with high quality and consistent craft beer no matter how much the brewery grows over time (silhouette of our original brewery).
It also features the Brewers Associations’ Independent Seal, which can only be used by breweries who fit the trade group’s definition of small, independent craft brewers. Bell’s is proud to remain 100 percent family-owned and “fiercely independent.”
The company’s commitment to being “Open to All” is also well-represented.
“‘Open to All’ greets everyone who visits any of our buildings, whether that’s our pub, store, or our Comstock Brewery,” Carrie Yunker, Bell’s executive vice president, said in supplied material. “We are firmly committed to an environment that is rooted in diversity, equity, and inclusion for our employees and our guests. This mural makes that statement loud and clear.”
For more information visit bellsbeer.com.
Gov. Whitmer signs bills benefitting Michigan Craft Distillers
Last month, Gov. Gretchen Whitmer saddled up to the bar at Grand Rapids’ Long Road Distillers and … wait for it … signed a series of senate bills which “will make it easier for distillers and retailers to distribute and sell mixed spirit drinks, offering consumers more choices and growing our economy,” according to a statement from her office.
Canned cocktails represent a growing part of the spirits industry, and Senate Bills 141-144 will allow for an expanded array of canned cocktails to be sold in Michigan. Previously, canned cocktails were capped at 10 percent alcohol-by-volume. These bills will allow for private wholesalers — often distilleries based in Michigan, such as Long Trail — to distribute canned cocktails up to 13.5 percent alcohol-by-volume.
“We thank the governor and the bi-partisan efforts in both the House and Senate for recognizing the importance of the craft distilling industry in Michigan as well as the need to make these changes which create new opportunities to get products to market,” Jon O’Connor, co-founder of Long Road Distillers and president of the Michigan Craft Distillers Association (MCDA), said in supplied material. “We believe this is the beginning of continued and expanded support for future efforts related to enhancing opportunities for Michigan small distillers.”
One of the bills was sponsored by state Sen. Winnie Brinks of Grand Rapids.
“This is commonsense legislation to allow our small businesses to distribute new products to people all over Michigan,” Sen. Brinks said in supplied material. “Grand Rapids may be known as ‘Beer City,’ but we have many innovative craft distillers who contribute to our economy and culture in West Michigan. Now that many national sellers are pushing seltzers and canned cocktail drinks, it’s only practical that we give our local businesses a fair chance to get their products in front of consumers easily and quickly.”
After a year off, GR International Wine, Beer & Food Festival set for November
The 14th Annual Grand Rapids International Wine, Beer & Food Festival has announced its 2021 dates as Nov. 18-20 at DeVos Place in downtown Grand Rapids. And this year it will “kick off the holiday season with an unprecedented and diverse display of food, beverage and culinary entertainment presented by the area’s finest chefs, restaurants and purveyors of libations from around the globe,” according to supplied material.
Since its inception in 2008, the festival — named in 2019 as one of a dozen “Fall Wine Festivals In North America You Don’t Want to Miss” — has grown to be the largest and of its kind in the Midwest.
“Following the brunt of the pandemic, people will be looking to finally spread their wings and gather with their friends,” Henri Boucher, show producer, said in supplied material. “We are excited to once again welcome our exhibitors, presenters and the public to join us as we celebrate the return of events in a safe and welcoming venue.”
For more information visit here.
Rockford Brewing Co. plans to add pizza pub near its brew pub
When Rockford Brewing Co. first opened its doors patrons could order a beer from the bar and order a pizza from nearby Vitale’s Pizza. Both would magically show up at your table.
Who would have thought beer and pizza would go together? Like everybody!
Anyway, it was announced last month that Malph’s Pizza Pub, created by the owners of Rockford Brewing Co., will take the place of Vitale’s Pizza of Rockford by spring of 2023 and will contain a new pizzeria, distillery and brewery inside a historic building “following an extensive restoration.”
According to multiple media reports, the remodeled 5,764-square-foot space will offer “substantial seating, including two separate bars and gorgeous views of the historic Rogue River Dam and downtown Rockford. Building plans also feature expansive outdoor seating complete with a large beer garden patio and an elevated deck.”
Malph’s Pizza Pub, we are told, takes its name from Rockford Brewing’s Malph’s Premium Beer, a throwback to the lager styles popular in the post-war era.
