By Renee Karadsheh
WKTV Contributor
On a pleasant day in September, the smell of warm tortillas and the music playing at the corner of Martin Luther King Jr. Street and Division Avenue probably left some drivers and pedestrians wondering what is being celebrated at the parking lot of Cisneros Tire Service. Then again, one look at the shop’s wall along Division Avenue and it did not taking much to figure out the reason for the celebration.
Sept. 3 was the unveiling of one of the newest pieces in The 49507 Project, which is a public art project coordinated by the non-profit The Diatribe. The 49507 Project is designed to bring together Black, brown, and LGBTQ+ artists to paint murals and emulate how underserved residents in the 49507 area are.
Redlining, the practice of denying a person a loan because the area they live in is deemed poor, is one of the issues reflected in Alynn Guerra’s piece, “Flight,” which is featured at Cisneros Tire Service, 800 Division Ave. S.
According to Guerra, the mural has a literal and metaphoric meaning. The red on the far left represents redlining, a practiced started in 1933 when the Home Owner’s Loan Corporation began redlining in major American cities. On the far right is a shade of green to represent green lining, an advocacy that seeks to advance and empower communities with people of color. In the center of the background is a sunny yellow tone with a grinning skeleton swinging forward on a swing as white birds fly the opposite direction over the red paint in the background. The birds represent white supremacy reversed as Guerra describes it. The skeleton is a traditional Mexican symbol of rebirth.
“We don’t need to glorify our struggles,” said as she presented her mural to the public. “We can look into the mural and be hopeful.”
Taking on this dynamic form of activism through art, Guerra is a believer her art can create change. Whether you are on the stuck in traffic on the busy street of Division or a customer who needs a tire changed at Cisneros Tire Service, you cannot escape curiosity when studying her mural. This vivid, humorous, and truthful work of art shows immense hope for Grand Rapids to think outside our redlines and educate ourselves on social injustice. What Guerra believes about public art is it communicates a message in a constant way in the present day and future generations to come.
The 49507 Project was launched in 2021 with seven artists completing pieces. For 2022, the project had eight artists complete murals in and throughout the area. Those locations are:
- Samaria J’s Salon Suite, 701 Grandville Ave SW
- Load A Spud, 1721 Madison Ave SE
- Farmers Insurance, 2435 Eastern Ave SE
- Mr. B’s Party Store, 1216 Kalamazoo Ave SE
- Aleman Auto Repair, 1801 Division Ave S.
- Cisneros Tires, 800 Division Ave S.
- 1956 Eastern Ave.
- 1935 Eastern Ave.
The project has been well received. In fact, as part of it, Peterson Research Consultants conducted a survey of the community attitudes both before and after starting to assess whether perceptions of the neighborhood might change. After the first year, that survey showed residents felt the art represented how “we see things – colorful, vibrant, and a beautiful side of our culture.”
Funded by a coalition of nearly a dozen businesses, foundations, neighborhood groups and city organizations, The 49507 Project is scheduled to go through 2023.
WKTV Managing Editor Joanne Bailey-Boorsma contributed to this article.
