By Deborah Reed
deborah@wktv.org
In an effort to uplift the Black business community, the Michigan Small Business Development Center (MI-SBDC) has announced a Grand Rapids pitch competition on Thursday, Sept. 28.
The Pitch Black competition began in 2021 in response to the detrimental effects the COVID-19 pandemic had on Black-owned businesses in Muskegon County. Pitch Black is now coming to Grand Rapids and will focus on Black-owned businesses operating in Kent County.
“It’s sort of like Shark Tank meets America’s Got Talent,” explained Ed Garner, West Michigan Regional Director for the MI-SBDC. “It will be on an auditorium stage in a game show style fashion.”
Twenty Black business owners were selected from a pool of applicants to be Pitch Black contestants. All contestants received pitch training in preparation for a preliminary round presentation to a panel of Black Judges.
Five to seven contestants will then be chosen as finalists and pitch for their share of $10,000 in front of a live studio audience.
“It’s our way of uplifting the Black business community and is part of our DEI initiative called Uplift Michigan™, a strategic movement designed to ensure equitable access for all diverse entrepreneurs across Michigan,” said Garner.
Bringing culture and personal awareness
Bertina Polk, owner of My Little Love Bugs Childcare LLC, applied for Pitch Black to bring awareness to early childhood education in the African American culture.
Polk remembers being teased because of the darkness of her skin, kinkiness of her hair, and her broad nose.
“It always made me wonder if I was good enough,” said Polk.
Seeing her own traumatic childhood memories repeated in following generations of children as young as preschool age bothered Polk.
“It hurts my heart that these babies are going to school not knowing who they are, the importance of their existence, their value, and being proud of their culture and the skin they are in,” said Polk. “I pride myself on the fact that my daycare has a strong emphasis and focus on making sure that our children know that their black is beautiful.”
Polk does this by building a daily childcare routine that focuses on self-awareness, self-confidence, and self-esteem.
“Childhood trauma can turn into adulthood trauma,” said Polk. “Being hurtful and mean to children can ruin self-esteem in the very early stages of life.”
Whether Polk is a winner of a cash prize or not, she considers it a blessing to bring awareness to issues that young African American children encounter. She is also thankful for the opportunity to gather information that will help her grow her business.
“I’ve learned a lot after doing research about the African American culture and how it affects our children in the Early Childhood stages,” said Polk.
If Polk receives a cash prize, she plans to use it to move and expand her childcare facility.
Having located the building she wants for the new facility, Polk is already working with other agencies to provide funding for a playground, educational materials for children, as well as training for staff.
“This will give me the opportunity to grow from the family group daycare into a center, and I’ll be able to provide more services to our community and our African American children,” said Polk.
More than just a business
Reggie Macon, owner of martial arts school Battle Ground JKD LLC, joined the Pitch Black competition after it was suggested to him by a client.
“Of course, the [prize] money sounds good, but I was also intrigued by the information I could potentially get from [the competition],” said Macon. “If anything, I can get some great information on how I can move forward with the business.”
Macon’s primary objective, however, is to share his passion of martial arts with youth and women.
Macon founded Battle Ground out of a desire to keep his two daughters safe. Having recognized and researched the dangers of human trafficking, Macon is focused on using his 17 years of personal training experience to help others learn how to protect themselves.
“I started out training my daughters and training a couple of kids out of my garage, and it kind of went from a passion to something I can see myself doing as a living,” said Macon.
Battle Ground features classes for youth, women’s self-defense, strike classes for MMA boxers, and Sweat It Out Saturdays – a co-ed group of various ages geared toward participants attending with a friend or partner to gain accountability in their weight loss goals.
With countless self-defense and martial arts schools available to the public, Macon differentiates himself by being more hands-on than most.
“It’s not just technique and that’s it,” said Macon. “I teach how to read body language, situational awareness, how to create separation to escape in certain instances, and how to build confidence in oneself to know that just because I know how to fight doesn’t mean I have to. I can walk away confidently enough to know I won’t have to cause any harm.”
During the course of the Pitch Black competition training, Macon feels the information contestants have received has been helpful in showing how and what they can apply to their businesses.
“It’s been great information throughout the competition.”
Macon hopes to purchase more safety equipment for the gym if he wins a cash prize, and also to increase marketing for Battle Ground.
“Hopefully Battle Ground will be a household name pretty soon,” Macon said.
Showcase and competition details you don’t want to miss
Prior to the Pitch Black competition there will also be a business and resource showcase featuring all 20 contestants as well as selected organizations that support Black-owned businesses.
The competition and showcase will take place Thursday, Sept. 28 in Loosemore Auditorium at Grand Valley State University’s DeVos Center, 401 W. Fulton Street in Grand Rapids. The showcase opens at 5 p.m. and the competition begins at 6:30 p.m.
Three cash prizes will be presented by the Richard M. and Helen DeVos Center for Entrepreneurship & Innovation at GVSU. The Grand Prize is $5,000, with a 2nd place prize of $3,500, and a 3rd place prize of $1,500. The prize money can be used for any legitimate business purpose.
This event is free and open to the public, but registration is encouraged due to space limitations. All audience members are asked to dress in casual black attire.
For more information or to register, visit https://michigansbdc.org/pitch-black-gr/.
