By WKTV Staff
A comprehensive economic impact study underscoring the significant contributions of the city’s arts and cultural sector reveals that the Arts & Culture Collective of Grand Rapids (ACCGR) participating organizations generate over $300 million in economic impact annually.
These institutions attract nearly 1.3 million visitors each year to the Greater Grand Rapids area and employ 2,500 individuals.
The study was released by the ACCGR supported by the City of Grand Rapids, and in collaboration with KConnect and the Seidman College of Business at Grand Valley State University.
“The arts and culture sector is a powerhouse for our region,” said Tim Mroz, Senior Vice President of Community Development at The Right Place and an ACCGR Steering Committee Member. “Generating over $300 million in annual economic impact and supporting 2,500 jobs, these institutions are at the heart of our community’s growth and vitality.
“They are not only cultural treasures but also key drivers of economic prosperity, proving that investing in our local institutions is investing in our future.”
Above and beyond
Beyond the economic figures, the arts are an integral part of what makes Grand Rapids a dynamic and thriving community.

The sector fosters creativity, inspires innovation, and provides a platform for diverse voices to be heard, strengthening the social fabric of the region. This cultural vitality not only enriches residents’ lives but also attracts businesses and talent, reinforcing the area’s reputation as a desirable place to live, work, and visit.
“This initial study begins to quantify what we already know: arts and culture play a vital role in our community,” said Steff Rosalez, Co-Chair of ACCGR and CEO of Grandville Avenue Arts & Humanities. “Beyond enriching our cultural landscape, these organizations are pivotal economic drivers.
“Fostering tourism is just one part of our economic impact. The arts and culture sector creates jobs, supplements education, and enhances the overall quality of life, which encourages people who work in other sectors to live here, invest here, and raise families here.”
The ripple effects of this impact extend far beyond the arts sector itself. Local businesses, including restaurants, hotels, and retail establishments, benefit from the influx of visitors attending performances, exhibitions, and events.
A vital relationship
This relationship between the arts and the local economy underscores the essential role of nonprofit arts and culture organizations as both a cultural cornerstone and a key economic contributor to Kent County.
ACCGR remains dedicated to advocating for the arts and cultural sector, aiming to leverage these findings to inform policy decisions and encourage continued investment in the creative economy.
Read the executive summary and explore the complete study here.
About the ACCGR
The ACCGR is an arts + cultural collective leveraging the power of creativity for equitable social transformation. By leading initiatives such as a countywide economic impact study and the development of a comprehensive Arts and Culture Plan, ACCGR is building the infrastructure necessary for a thriving, equitable arts ecosystem.
Learn more at www.accgr.org.