By Victoria Mullen

WKTV

In this lightning-paced, online world, one of a business’s greatest challenges is to get noticed and set itself apart from a plethora of similar businesses. No mean feat — the Internet is a bottomless sea of noise, images and information.

But Valorous Circle — the Wyoming-Kentwood Area Chamber of Commerce’s 2016 Service Business of the Year — helps all kinds of businesses do just that. Since 2010, the website design company has focused on marketing instead of just a website’s functionality.

One only need look at co-founders Jonathan and Beth Mast’s foundational values to understand what sets Valorous Circle apart from its competitors.

‘We don’t really look for a lot of accolades other than from our clients’

“Obviously, a website has to work — no one is going to use a website that doesn’t work,” said Beth Mast, Owner and Chief Operating Office of Valorous Circle. “But beyond that, it has to be able to engage with the actual client’s audience. That was the primary focus that we began from.

“From there one thing that makes us very unique is that we give our clients full access to their website where that’s not typical. And we’re here to support them, to empower our clients to know that this is their asset, this is their website.”

The Masts work very closely in the community with nonprofits, ministries and primarily with businesses throughout the area, helping them create an online presence that “creates credibility for their business and then drives traffic to their website and more importantly, the right traffic,” said Jonathan Mast, Founder and Chief Internet Strategist. “We don’t just want to provide the client with a pretty website. We want to provide them with a website that’s going to appeal to their target audience.”

It is against this backdrop that the Masts received word that Valorous Circle was being honored as the Chamber’s 2016 Service Business of the Year.

“We don’t really look for a lot of accolades other than from our clients, obviously,” said Jonathan. “We just feel real honored that the Chamber is recognizing the work we’re doing in the community and showing some appreciation. We’re thrilled, very honored.”

The folks at Valorous Circle are big believers that a company should be involved in the communities where it does business.

“And although we are based in Grand Rapids, we do work throughout West Michigan and as a result of that, we’re members of the Wyoming/Kentwood Chamber, among other chambers, because we want to be part of that community,” Jonathan said. “We want to give back.”

Valorous Circle has come a long way since its humble beginnings, in a chilly basement.

“We currently have 10 employees, 11 if you count our dog, Yoshi, who is our Barketing Director and Happiness Hero,” said Beth. “We have employees that are in sales and marketing, we have developers and support and doing website design, project managers and marketers.”

Jonathan said the Wyoming Chamber does a fantastic job of understanding that a company’s first and primarily goal is to serve and at the same time make a fair profit.

“The Chamber is very focused on helping us become better businesses, become more involved in the community and do a better job of reaching that community, Jonathan said. They help promote each of the businesses that are members and encourage networking and collaboration among the members.

‘Our involvement with the Chamber is mutually beneficial’

“My grandfather taught me many years ago that a rising tide raises all boats. And it’s part of how we do business, it’s part of what we really respect about the chamber, that they understand that concept. That the better the area is doing, whether that’s the individual community, whether that’s the businesses in the community, or whether that’s other aspects related to that, it helps everybody out.

“And so by creating a stronger community, whether that’s a jobs area, whether that’s a business community, whether that’s better networking, whether it’s better collaboration between nonprofits and business, that rising tide benefits every single individual, and organization within the area and I think that that’s one of the things I’m so thankful that I learned early on and we’re really thankful for that the chamber seems to embody.”