Time of giving: Woodland Mall, retailer Vera Bradley, community giving to Feeding America

Feeding America West Michigan’s mobile food bank operation worked with Woodland Mall (and the Michigan National Guard) early this year to help feed families, including those of mall employees. This holiday season Woodland Mall is supporting Feeding America . (Feeding America WM)

By K.D. Norris

ken@wktv.org

Even in this usually busy holiday season now made difficult by the COVID-19 pandemic, Woodland Mall and Vera Bradley — and the local community — are working to help families which are struggling to put food on the table.

Through Dec. 13, Vera Bradley’s Woodland Mall location is collecting nonperishable food items for local nonprofit Feeding American West Michigan, according to a Dec. 7 announcement. Woodland Mall will additionally “give back” to a group that supported mall employees in their time of need by matching each food item with a $1 donation to Feeding America.

Woodland Mall retailer Vera Bradley is collecting non-perishable food through Dec. 13. (WKTV)

“Feeding America West Michigan fed our staff laid off during the shutdown this spring,” Cecily McCabe, Woodland Mall marketing director, said in supplied material. “To show our deep appreciation to this incredible organization and to help those struggling with the pandemic’s harsh consequences, we are honored to return the favor.”

Every dollar donated by the mall will provide four meals to people experiencing food insecurity in our region, according to the announcement.

Nonperishable items may be dropped off at Vera Bradley, which is located in the JCPenney wing of Woodland Mall, 3195 28th St. SE, during store hours: 11 a.m. to 6 p.m., Monday through Thursday; 11 a.m. to 7 p.m., Friday and Saturday; and noon to 6 p.m., Sunday.
 

Suggested items include peanut butter, whole-grain pasta, macaroni and cheese, rice, dried grains, canned vegetables, fruits, beans, canned chicken and fish, canned soup or soup mix, and canned or dried beans.

McCabe also said that Woodland Mall and its realtors are simply doing what they can to  support a community that has supported them with their shopping in good times.

“It’s clear that supporting one another through this pandemic has been the most essential role each of us can take on,” she said. “As our industry enters what traditionally has been our busiest time of year, we are so happy to share what we do have.”

More information on this drive can be found on the Woodland Mall website and on Facebook.

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