By WKTV Staff

The entertainment and sports world — and an estimated 1 million West Michigan viewers — will be focused on their televisions this Sunday as Super Bowl LVI plays and everybody attention is on the game, the halftime and, of course, those advertisements.

And it is not just beer and soda commercials either. Getting in on the action, the Gerald R. Ford International Airport has announced it, too, will air its first Super Bowl spot, a 30-second ad, which “leans on a football theme to underscore the ease of travel through Ford International Airport – complete with yellow flags over a penalty.”

The commercial was created by Extra Credit Projects, and recorded and produced with Taproot pictures in Grand Rapids.

“We are excited to unveil this new ad to our fans during the game of the year,” Dan Koorndyk, chair of the Gerald R. Ford International Airport Authority, said in supplied material. “… The Super Bowl felt like a great opportunity to showcase the Airport to our community.”

Travel numbers grew steadily during 2021 for Ford International Airport, reaching 2.9 million passengers – 82 percent of its pre-pandemic numbers, which were records.

“The Airport has experienced tremendous growth and continues to advance plans for additional development, making it a huge economic driver in the region,” Rob Jackson, principal at Extra Credit Projects, said in supplied material. “The scale of the Super Bowl felt right … at the end of the day, it’s just exciting to be part of the big game and connect with such a broad audience in the region.”

The football connection also seems fitting for the airport’s namesake.

“The Ford International Airport has an undeniable connection to football as former President Gerald R. Ford helped lead his Michigan Wolverines to two undefeated seasons on the gridiron nearly nine decades ago,” Tory Richardson, president and CEO of Gerald R. Ford International Airport Authority, said in supplied material.

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