Wine tourism is a relatively new industry, at least in the scale that it exists today. A new show being aired on WKTV Channel 25 will take a look at the people who make the wine, host the guests, and work daily to create the wine country experience.

The show, “Wine Country @ Work,” will air at 8 p.m Mondays, 5 p.m. Tuesdays, and 7 p.m. Fridays on WKTV Channel 25.

The most visited wine region in the world is San Francisco’s north bay, including Napa and Sonoma counties. The small populations in these agricultural regions host millions of international visitors, most of whom are inebriated. Yet they do that gracefully and graciously. What’s their secret? That is the question that leads the hosts of Wine Country @ Work, local tour guides, to go behind the scenes into a wide variety of workplaces, discovering what talents and skills are necessary to create a great wine tourism destination. The people who work there come from all over the world, drawn to this icon of wine, to learn, to work and to enjoy. The show enjoys beautiful scenery, unique locations and wonderful stories. Taken together it offers interesting lessons about what we call hospitality, lifestyle, and success.

As fits Wine Country this is a very fun, relaxed show, that looks deeply into how people make things work and create a life style they enjoy. This is not a wine country confection interviewing wealthy owners who visit their “wineries” twice a year. The people featured here are the ones that make the wine, host the guests, and work daily to create the wine country experience. It makes them easy to relate to and people can see themselves in those roles.