By Joanne Bailey-Boorsma
WKTV Managing Editor
joanne@wktv.org
The smile on Tatum Hawkins said it all when J.Jill store manager Joell Austin told her there was up to $25,000 available for her to spend on clothing for the Women’s Resource Center’s Business Boutique.
“It’s like a fairy tale,” said Hawkins, who is the director of development and communications for the Women’s Resource Center.
Half hour into the shop, she stood in disbelief when Austin told her the amount had gone up to $35,000.
“This is just so amazing,” Tatum said. “For the women who we work with, clothing is so expensive and often times they are just trying to get food on the table. Having something that is new that looks professional and they feel good in often aids in helping them in a job interview.”
Helping Women Succeed
Set to mark its 50th anniversary, the Women’s Resource Center provides programs to help women secure stable, well-paying employment and achieve financial independence.
When a participant is job ready, she has the opportunity to shop for free at WRC’s Business Boutique, Hawkins said. Participants are able to select up to two outfits complete with accessories, under garments and make-up. Volunteers serve as their personal shoppers, helping a participant to select clothing items, Hawkins said.
All the clothing is donated and in fact, J. Jill stores at both RiverTown Mall and Woodland Mall have sent out-of-stock clothing to the boutique in the past. Austin said each of the J. Jill stores has a compassion fund that is dedicated to helping provide resources to women.
“We are thrilled that we can contribute to the Business Boutique along with helping them shop today for items that they need,” Austin said.
On Monday’s shop, Hawkins said she was looking for a range of sizes. The Business Boutique has quite a bit of winter clothes, so summer pieces and items that could be layered were a main focus.
“Sometimes a woman may have been sent to jail in the winter and comes out in the summer and they do not have anything for that season to go out on an interview or for the workplace,” Hawkins said.
New Partnership with Woodland Mall
Recognizing the importance of having the right attire for a potential job, Woodland Mall has formed a new partnership with the Business Boutique to regularly stock it with clothes and accessories from mall retailers and donation drives.
“Access to workplace attire can be a barrier to securing employment — and ultimately, economic independence for women,” said Mikia Ross, interim senior marketing director for Woodland Mall. “We are grateful to be able to support the Women’s Resource center’s efforts to address this with a partnership that will offer women an expanded selection of workplace-ready attire from our retailers and community.”
Utilizing a “store-within-a-store” concept, the mall will have a dedicated section of workplace apparel at the Boutique, which will be kept stocked year-round with clothes and accessories through donation drives and retailer partnerships.
The Women’s Resource Center is set to celebrate its new facility at 816 Madison Ave. SE with an open house on Wednesday, June 28, from 3-6 p.m. Within the new facility will be a new and improved Business Boutique that is scheduled to open later this month.
